September 2019 e-Report

  • Chair's Message
  • Chief Executive's Report
  • PRINZ News
  • Industry News
  • Partner News
  • Welcome to our new members

Chair's Message

Save The Dates – World Public Relations Forum – Auckland 12-15 October 2020

In 2017, PRINZ put forward a bid to host World Public Relations Forum 2020 (WPRF2020), the world’s largest biennial event for Public Relations and Communications Management professionals. And we won so will host the WPRF in Auckland from Monday 12 October to Thursday 15 October 2020.

Drawing on the unique Māori and Pacific culture of New Zealand and surrounding Pacific and Asian neighbours, WPRF2020 will offer a meeting place for discussion, deliberation and interaction on our WPRF2020 theme ‘Connecting with Courage’.

Human connections and relationships are the heart of public relations. As our profession enters a new decade and navigates the shifts affecting our society, how do we ensure that these connections are authentic, sustainable and represent the multitude of voices? It takes courage.

WPRF2020 is a place for you, the people of our profession. It’s our chance Aotearoa to step forward, be welcome, be heard. Share. Explore. Learn together. Connect with courage through lenses of conscience, culture, capability and creativity.

If you want to know more Elaine is running a webinar today give you a sneak peek in to the forum.

You can also keep up to date by following us on

Me I’m booking my ticket and accommodation now – hope to see you there!

Kia pai tō ra

Fiona Cassidy, LPRINZ

Chief Executive's Report

Serving the public interest, professional development, and PRINZ Consultancy Guide

If you tuned into RNZ’s Mediawatch on Sunday morning you will have heard the interview with Dr Lee Edwards from the UK stating PR needs an ethical upgrade. The focus of the interview suggested that purveyors of fake news had co-opted ‘PR techniques’ which, without access to the original paper, I’m guessing refers to the identification and engagement with identified audiences. While Dr Edwards wasn’t saying that the PR practitioners are responsible for fake news – and I certainly disagree with her statement that the PR industry is ‘organised lying’ she makes some valid points around ethics and personal responsibility. It’s true, not all PR practitioners are members of an industry body such as PRINZ where members agree to abide by a Code of Ethics. Those of us who do sign up to abide by the Code of Ethics – and the ethics complaints process - believe that it guides us in our day to day decision making. However, Dr Edwards argues that the PR industry’s codes don’t go far enough as the client relationship is the priority.

What do you think? The PRINZ Code of Ethics states: “We serve the public interest by acting as responsible advocates for those we represent” and “We are faithful to those we represent, while honouring our obligations to serve the public interest” but should we as she suggests put the public interest before ‘those we represent’? I’m interested to hear your thoughts.

Now that we’ve passed the mid-point of the year, it seems appropriate to take stock of professional development.

The findings from the Research First Insights Report on professional development are now available. It’s encouraging to see that PRINZ members are enthusiastic users of professional development, with over 80% of members attending a professional development course or industry event in the last year.

In general, PR practitioners split into essentially four groups – those who are involved in professional development once a week or even more frequently (22%); those that do so monthly (26%); those that do so every three months (23%); and those who are involved with professional development activities once every six months or even more infrequently (29%).

Members see professional development as primarily being about increasing their capability or extending their breadth of skills. Just a minority (8%) see professional development primarily as a way to increase their remuneration, and only 1% of respondents see it as helping establish a pathway out of PR.

Read the summary report here.

I’m pleased to launch our new online CPD tool using the Global Capabilities Framework. The tool was developed by the University of Huddersfield in conjunction with the Global Alliance and offers a technique to assess your own capabilities against a global framework. It is free for our members to use. Here’s the link to sign in – the PRINZ Office then needs to approve the application.

We will also be hosting a webinar on the framework and tool on Wednesday 30 October 2019.

Finally, if you are a consultant – remember to add yourself or your agency to the PRINZ Consultancy Guide – it’s FREE! The office receives numerous calls asking us to recommend a PR agency or practitioner but as it would be inappropriate for us to recommend one of our members over another, we point them to our Consultancy Guide. As we have received enquiries for sole practitioners, we have now added a new ‘Sole Practitioner’ filter to the search options. Contact Violet for more information.

Elaine Koller


Professional Development – how do you compare to your peers?

PRINZ has released the key findings from the latest PRINZ Research First Insights Report that examines members’ engagement level, approaches and attitudes towards professional development.

Read more 

WPRF2020: A warm welcome from Fiona Cassidy, Chair of the PRINZ Board

WPRF2020 will be an immersive experience like never before, reflecting on key topics and trends that matter to the global communications community while also drawing on New Zealand’s ingenuity, creativity, and diversity to generate inspiring conversations.

Find out more

Industry News

Global Alliance hosts first regional conference in China

The Global City Brands & Economy Development Forum will be held in Hangzhou, China in partnership with the Beijing-based Public Relations & Global Communications Club.

Read more

CampaignLab sets up shop in NZ

Sydney-based PR and brand engagement agency, CampaignLab, has announced it has made the leap across the ditch, launching the business in New Zealand.

Read more

Global Alliance to share worldwide insights at PRSA International Conference

The Global Alliance for Public Relations and Communications Management which represents over 280,000 professionals in 126 countries will be strongly represented at the Public Relations Society of America’s international conference in San Diego, California.

Read more

Partner News

PRINZ warmly thanks its valued partners. Click here to read more.

  • Isentia: The power of one number
  • Research First: Reputation – the make or break factor of every business
  • AON: Have you got protection?

Welcome to our new members

Alice Tobin, Panuku Development Auckland

Andrew Livingstone, Environment Canterbury

Belinda Jackson, Massey University - Student

Carrie-Ann Carrasco, Parliamentary Engagement

Charlotte Pinfold, Rotorua Lakes Council

Christina Weekley, One Plus One Communications

Deborah Diaz, Environment Canterbury

Fraser Walker-Pearce, Environment Canterbury

Georgina Morgan, Piritahi Alliance NZ

Hans Landon-Lane, Parliamentary Engagement

Joseva Viqasi, Piritahi Alliance NZ

Jessica Cartwright, Convergence Communications & Marketing

Katherine Close, Parliamentary Engagement

Lillie Andrews, Vector Ltd

Marisa Balle, Rotorua Lakes Council

Mel Drumm, Piritahi Alliance NZ

Nicola Preston, Vodafone New Zealand Ltd

Nikoletta Michael, Rotorua Lakes Council

Oli Carte, Panuku Development Auckland

Sunny Qin, Piritahi Alliance NZ

Sophie Whitney, Xero NZ

Thomas Fowler, Panuku Development Auckland

Vanessa Kennedy, Piritahi Alliance NZ

Vicki Cawte, Rotorua Lakes Council

Yvonne van Sprang, Air New Zealand

View PRINZ Member Register

The Member Register is a visible record of all current PRINZ members.