June 2019 e-Report

  • President's Pen
  • Chief Executive's Report
  • PRINZ News
  • Industry News
  • Partner News
  • Welcome to our new members

President's Pen

The importance of disclosure

Questions have been raised in the NZ Herald and online Newsroom over paid lobbyists being too close to the PM. There are claims that two of her former chiefs of staff are now directors of Wellington lobbyist firms – one of them who apparently used his lobby company phone and email while working for her. His firm also acts for Huawei, which is trying to influence the Government to allow its 5G technology to play a major role in New Zealand.

If the lobbyists mentioned were members of PRINZ they’d also be very clear on the ethics of what they’re doing. I received this email from three PRINZ members (one of them working inside the Wellington beltway from time to time) in response to a NZ Herald column by Bryce Edwards and a Newsroom article by political reporter Laura Walters in relation to the issue:

“The vast majority of the country’s communications professionals are, by way of their membership of PRINZ, bound by the national body’s Code of Ethics. Had this lobbying firm been a member, it would definitely be in technical breach of that Code’s specific requirements with regards to “Conflict of Interest” namely to “Disclose promptly any existing or potential conflict of interest to affected clients or organisations.”

The lobbyist complained of in the articles whose firm acts for Huawei claimed he never discussed his clients with the PM. In other words, he never disclosed any actual or potential conflict of interest.

Last month, the PRINZ AGM passed the motion to change the way PRINZ is governed. Currently, the Constitution is being amended to support these changes and next month, members will have a chance to vote on our more modern governance arrangements at a Special General Meeting at the national conference in Wellington. And meanwhile, we are calling for nominations for the new board. We need members who have the experience, the expertise and, most importantly, the time to take on a board role – so how about putting your name forward?

Felicity Price, FPRINZ, ONZM

Chief Executive's Report

The benefit of showing up

The role of PRINZ is to challenge, lead, and support our members and to ensure the ongoing and ethical development of the public relations and communications management industry. This isn’t just about the work PRINZ national office does, but importantly is about the participation of PRINZ members and the contribution of our many volunteers. The more you put in, the more you get out of your membership – and it’s not only in the ways you might expect.

The average size of a PR team in New Zealand is just eight people and this number is skewed by some of the large public sector teams. It is not surprising that many PR practitioners feel very isolated in their roles.

Our membership comprises people at every career stage, working across the public relations spectrum. Yet despite this breadth of practice many of you face similar challenges; time, budget, recruitment and retention, business development, and how to demonstrate the value of work to clients and organisations.

We receive a lot of positive feedback on PRINZ courses and events but a sometimes overlooked benefit of turning up is the enormous value that arises from engaging informally with your peers.

For agency owners it might be an opportunity for new business development, for others it might be understanding how they can better manage upwards in their organisation, finding a new way of solving a gritty problem, or even landing a new job.

Last year we had over 2000 attendees at PRINZ courses and events, and again this year we have a lot going on – our short courses are proving very popular and the regional committees have been busy organising local networking events – today Southern Division members (and a few non-members) chewed over ethical dilemmas at lunch. And on the 25th June events are being held in Hamilton (Is the comms strategy in danger of extinction), Wellington (Nudging young voters to vote) and Auckland (Internal communications in a crisis).

Thank you for your ongoing support. We look forward to seeing you in Wellington at the end of July for the 2019 PRINZ Conference ‘Changing Mindsets’ and the PRINZ Awards Gala Dinner. Aside from being inspired by our conference speakers or award winning work, the events are a perfect opportunity to meet new people and gain a fresh perspective!

Elaine Koller
Twitter:  @PR_InstituteNZ


Call for applications for PRINZ Board Members

The Public Relations Institute of New Zealand (PRINZ) is calling for applications for PRINZ Board Members.

The motion to replace the current PRINZ governance model with a Board of seven members (four elected and up to three co-opted) was passed at the PRINZ Annual General Meeting held in Auckland on 27 May 2019.

Read more

Congratulations to the PRINZ Awards finalists

Following judging by 38 senior public relations and communications practitioners, the Public Relations Institute of New Zealand (PRINZ) announces 25 finalists in the 2019 annual industry awards.

PRINZ will induct the new Fellows, and award the Joseph Peart top APR graduate of 2018, along with announcements of highly commended and award winning entrants at the Beehive on 25 July. If you haven’t purchased a ticket to the PRINZ Awards Gala Dinner, it’s not too late to do it now. We are excited to have Jeremy Elwood as our MC at the Dinner this year!

Register for the PRINZ Awards Gala Dinner now

View 2019 PRINZ Awards finalists announcement

Industry News

Keen to use your PR skills for good?

The Community Comms Collective is recruiting Auckland-based PR professionals who are keen to make a difference in their community.

If you’re looking to give back using your professional skills, or gain experience in new areas, get in touch. Any time you have to give is valuable.

Bonus - volunteering through the collective is recognised through PRINZ’s CPD programme.

Find out more

NZI Sustainable Business Network Awards – Communicating for Change

The NZI Sustainable Business Network Awards, which have been running for 17 years, recognise and celebrate success in sustainability.

One of the awards categories is ‘Communicating for Change’. This award will be presented to an organisation that is communicating sustainability through effective use of communication channels and audiences with measurable results.

The Awards are free to enter and open to anyone in New Zealand. Entries close tomorrow 14 June.

Find out more

Partner News

PRINZ warmly thanks its valued partners. Click here to read more.

  • Isentia: The growing momentum for environmental and social responsibility
  • Research First: He Waka eke Noa
  • AON: Professional indemnity insurance

Welcome to our new members

Aimie Hines, Acumen Republic

Alex Birch, Silvereye Communications Ltd

Allison Hess, Teaching Council of Aotearoa New Zealand

Amy Diamond, Te Puni Kōkiri (Ministry of Māori Development)

Ashleigh Drummond, New Zealand Qualifications Authority (NZQA)

Bridget Crabb, University of Waikato - student

Connie Hutton, Massey University Wellington - Student

Daniel Riordan-Edmonds, New Zealand Trade and Enterprise

Eleanor (Ellie) Rowley, University of Otago

Georgina Hunter, Pegasus Health (Charitable) Ltd

Hanna Jackson, Ministry for Primary Industries

Hannah Black, University of Waikato - student

Harriet Mahaffie, FCB New Zealand

James Meager, Acumen Republic

Jane Ashley, Whangarei District Council (WDC)

Jennifer Evans, Acumen Republic

Kaity Alexander, SKYCITY Entertainment Group

Karen Sandoy, DairyNZ Limited

Kate Hanson, Teaching Council of Aotearoa New Zealand

Kate Crosswell, FCB New Zealand

Katherine Rock, Ministry of Civil Defence and Emergency Management

Kelly Garner, Vodafone New Zealand Ltd

Kimberley de Jardine, Wise Management Services Ltd

Maria Skatova, Internet New Zealand

Melanie Nunn, Financial Markets Authority

Michael Conner, New Zealand Qualifications Authority (NZQA)

Michaela Scholtens, AA Insurance

Natasha Capon, Pegasus Health (Charitable) Ltd

Olivia Kerbers, University of Waikato - student

Olivia Neill, University of Waikato - student

Rachel Gomez

Rahia Wakahoehoe, University of Waikato - student

Rebecca Reid, NSPR Limited

Regan Schoultz, Waipa District Council

Robert Manfield, New Zealand Qualifications Authority (NZQA)

Rochelle West, West Quinn Communications & Writing

Rosie Harris, HMC

Ruth Woodward, Western Bay of Plenty District Council

Shandelle Battersby, EVENT Hospitality & Entertainment

Simon Forster, University of Waikato - student

Vicky Heward, Pegasus Health (Charitable) Ltd

View PRINZ Member Register

The Member Register is a complete and visible record of all current PRINZ members.