January 2020 e-Report

  • Chair's Message
  • Chief Executive's Report
  • News from around the country
  • PRINZ News
  • Industry News
  • Partner News
  • Welcome to our new members

Chair's Message

Ngā mihi ki a koutou

Welcome back everyone, we have a great year in store.

Our 2020 programme of work is already underway – our Professional Development Courses have already kicked off and the call for entries for the PRINZ Awards opens next week! The divisional committees have some exciting events planned for the year and of course, we are looking forward to welcoming the World Public Relations Forum to Auckland in October.

In February, the Global Alliance is launching its inaugural Ethics Month as part of an initiative to help raise the awareness of ethics in PR and communications around the world. PRINZ, alongside other professional bodies across more than 50 countries, will be running ethics related activities and sharing ethics related resources to help raise awareness of the importance of maintaining the highest ethical standards. Add the Ethics and Reputation course and the FREE Ethics webinar to your calendar now.

Mā te wā

Fiona Cassidy, LPRINZ

Image credit: Kāpiti Coast District Council, Library. More info here.


Chief Executive's Report

Welcome to Year of the Golden Metal Rat!

The Rat is a determined and ambitious individual, known for its incredible strategic talents and desire for success. The Rat’s influence on 2020 will see a year where hard work, resourcefulness, and critical thinking will be emphasised – attributes that are directly relevant to our professional lives.

On the PRINZ front, the 2020 PRINZ Awards recognise hard work, resourcefulness, intelligence, and critical thinking, while enrolling in the Accreditation in Public Relations (APR) programme requires hard work, resourcefulness, and critical thinking.

The annual PRINZ Awards are our industry’s most high-profile way to highlight the breadth of PR practice and showcase our work - work that makes a difference to our organisations, our clients, and our stakeholders. This is an opportunity to gain internal recognition or client accolades by showcasing your best work from the last 12 months.

This year PRINZ has also teamed up with Isentia and Research First to introduce a ‘Prize for Excellence in Research, Measurement and Evaluation’. All finalists in the project or campaign categories are eligible for the prize.

The 2020 PRINZ Awards will open for entry on Monday 3 February 2020 and close on Monday 2 March 2020. Late entries will be available (for an additional fee) until 5pm, 4 March. More information can be found here.

We are now accepting applications for the PRINZ Accreditation in Public Relations (APR) programme. The internationally recognised programme provides public relations professionals with five or more years experience an opportunity to demonstrate and verify the breadth and scope of their professional knowledge, experience and ethical judgement.

Last year, I put my money where my mouth was and enrolled in APR. It’s been decades since I last did any formal study and while I complained about starting the assignments (only to discover that once I stopped procrastinating and started writing, I was enjoying myself) and was terrified of the prospect of having to still for the duration of a three-hour exam, it was extremely satisfying to learn so many new things and validate some of my thinking. If you’d like to know more join us at one of the ‘Am I ready for APR?’ learning lunches and hear from some of the 2019 candidates or join the webinar.

Elaine Koller, APR


News from around the country

I’ve been reflecting on the meaning of community. In our small neck of the woods, there are moves to try and secure a piece of land on which to site a community facility. After more than 40 years of talking (way past my time on the Coast), a group of individuals and the local council are working hard to get things past the talking stage.

I went to a hearing yesterday about the land in question, and listened to several submitters. The vast majority (even those opposing the use of the land) were supportive of the idea of a facility that could be used for yoga, playgroups, 60th birthdays, scrabble evenings, local organisation committee meetings and predator trapping workshops. A place to gather and celebrate, to remember and commiserate, analyse, learn, get to know others better, and talk.

In many ways, this is exactly what PRINZ offers to us as members. Through our professional development opportunities and conference, we’re providing a space to gather and network, remember, celebrate, commiserate and so on. The head office could be likened to the facility committee, with an ear to the ground, finding ways to accommodate requests, setting up the calendar of events, encouraging volunteers, and keeping the books.

But it’s us as users of the PRINZ service, as members around the country, who are the community. We’re the ones who put forward ideas and run our local events. We’re diverse, supportive, empowering, we collectively believe in the good of the community, and we’re looking for all sorts of opportunities for ourselves, our colleagues and acquaintances.

It’s this heart that keeps our organisation thriving. As you’re looking at what you commit your time to this year, think about what you might be able to offer to the PRINZ community. If there’s a local branch, they may have spaces for new committee members. Even without a branch, if you can get enough support to be able to break even with events, you could well offer workshops and other training opportunities in your area. You may be able to mentor, or put your hand up to receive mentoring. You may know someone who has a venue and/or is prepared to sponsor events.

We’re not always going to agree on everything as the organisation continues to grow and develop. But like a small rural community, we can benefit from hearing each other, and from taking action to advance ourselves and our profession. And of course, we like to talk!

Lee Harris, APR, PRINZ Board Member, Fox River


PRINZ News

PRINZ Awards entries open next Monday

Now is the time to plan your entry! Category information and the draft entry forms are available online.

  • Entries open: Monday 3 February
  • Entries close: Monday 2 March
  • 48 hour late deadline: 5pm Wednesday 4 March
  • Finalists announced: Early May
  • Awards Dinner: Thursday 11 June, Hopetoun Alpha, Auckland

Find out more ›

Start your professional development plan

Step up your professional development this year and start your plan now. You earn credits for any verified professional development both internal and external to PRINZ.

To align with our membership period, credits are accrued from April to March and the annual CPD target is 60 credits. On completion of 60 CPD credits, a certificate of practice is awarded for achievement of the year’s continuing professional development goal in March (members only, student members are excluded).

Start your plan now ›

WPRF2020: Meet José Manuel Velasco, Past Chair of the Global Alliance

Hola (Hello)! José Manuel Velasco, Past Chair of the Global Alliance for PR and Communication Management, talked about why Communication is a profession for brave people.

Join your international colleagues from different cultures and countries for a debate on ‘Connecting with Courage’ at WPRF2020.

Find out more ›


Industry News

A New Year Message from Global Alliance President

Firstly, I take this opportunity to extend to all every good wish for a wonderful 2020 that brings you lots of exciting opportunities and success.

Read more ›


Partner News

PRINZ warmly thanks its valued partners. Click here to read more.

  • Isentia: What do people think about your organisation?
  • Research First: When obsession knows no boundaries
  • AON: Have you got protection?

Welcome to our new members

Alexandra Bryant, Open Polytechnic of New Zealand

Rebekah Hider, Priority Communications

Bridgette Tapsell, Village Marketing and Public Relations

Colin Wright, Farmers Mutual Group

Courtney Moody, New Zealand Customs Service

Denise Landow, New Zealand Customs Service

Emma Rowe, Farmers Mutual Group

Julia Noh, New Zealand Customs Service

Kathryn Johnston, Matamata-Piako District Council

Krissy Cloutman, Farmers Mutual Group

Leela Gantman, Spark New Zealand

Lydia Jarman, Ministry of Business, Innovation & Employment (MBIE)

Megan Gnad, Priority Communications

Peter Bingham, Powerco

Renate ter Beek, Powerco

Sally Knox, Presbyterian Support Otago

Sarah Jarvis, Auckland Council

Samantha Deakin, Auckland University of Technology (AUT) - Student

Sue Carrington, Powerco

Victoria Fairweather, Asthma + Respiratory Foundation NZ

Winston Aldworth, Auckland Airport

View PRINZ Member Register

The Member Register is a visible record of all current PRINZ members.