August 2019 e-Report

  • Chair's Message
  • Chief Executive's Report
  • PRINZ News
  • Industry News
  • Partner News
  • Welcome to our new members

Chair's Message

Introducing your board members

Ngā mihi ki a koutou

A new era has started with the recent election of a board and so begins a new way of governing PRINZ. Our first official meeting is tomorrow Friday 30 August and we look forward to focusing on a new strategic plan and outcomes.

I would like to take this opportunity to introduce you to your board members.

I am Fiona and I live in Wellington. I am passionate about life long professional development, advocating for what we do, mentoring and Te Ao Māori. I also have loads of experience in government, community and corporate communications.

The other three elected members are: 

Claudia McDonald, managing director of Mango Communications based in Auckland, runs one of NZ’s most successful award winning PR agencies. Claudia and her team pride themselves on delivering smart, creative communications, designed to spark conversations, create lasting memories and move people to action.

Heather Claycomb, who lives in Hamilton, founded HMC communications in May 2004 driven by her passion to tell a great story and support Waikato businesses in making a difference. Her unique background in communications, marketing, sales and public relations across a broad range of industries have given her a strong foothold to run HMC Communications, which is also an award winning agency.

From Fox River, Buller; Lee Harris is an experienced, innovative strategic communications and public relations professional living on the West Coast and working as a state servant. Lee is well known in the South Island having chaired the PRINZ Southern Committee and been involved in many causes and sat on several Boards.

The Board has also co-opted Fred Russo who leads the Botica Butler Raudon Partners (Auckland) PR agency’s social offerings, influencer campaigns and brand activations. A one-time international athlete, Fred is a former NCAA Division I springboard diver. He has also worked as a circus manager for a leading international resort company, responsible for recruiting and training trapeze artists throughout Asia Pacific.

The Board will also co-opt two further members. 

Our members all sit on different business, community and not-for-profit boards. I believe our collective skills will make a difference in continuing to ensure that PRINZ remains at top of its game.

In closing I would like to extend a special thank you to all who attended the 2019 Annual PRINZ Conference and also the Awards night. They were special events made possible because of you, our members.

Mā te wa Fiona Cassidy, LPRINZ

Kua tawhiti kē to haerenga mai, kia kore e haere tonu. He nui rawa o mahi, kia kore e mahi tonu.
You have come too far not to go further, you have done too much not to do more 

Chief Executive's Report

PRINZ Awards case study booklet

The PRINZ Awards Gala Dinner recognised the outstanding work being done in our industry. Congratulations to all the finalists and winners! You can read more about their work in the PRINZ Awards case study booklet – hot off the press!

I’d like to thank Chief Judge, Kate Woodruffe and the 37 category judges for their significant contribution in both judging the awards and providing feedback to all those that entered.

I know a few organised people are already planning their entries for the 2020 PRINZ Awards. The draft entry form is available here – and even if you don’t enter the awards, the entry form is a useful template for general campaign planning.

It was great to see so many people at this year’s conference in Wellington – thanks to everyone that attended. I really enjoyed chatting to everyone and getting a sense of what is happening in your world. This helps us understand how we can better support our members and the industry.

This year, we wanted people to stop and reassess the way that they approached their roles – to spend more time listening rather than speaking and consider whether they were being inclusive in their communications approach. As Tracey Bridges asked in her opening speech ‘What is the change you want to see – in yourself, in your organisation, and in the world – and what is your role in creating that change?’ I learnt something from every one of our inspiring speakers. It’s always interesting to reflect on what resonates with me a few weeks later. From a personal perspective, here are a few of the things that have stayed with me:

  • Let go. There are many different paths to an outcome! – Lucy Baker
  • ‘Publics’ aren’t just audiences or recipients – they are the people most affected by our organisations and that we can benefit from seeing them as a resource. – Anna Brown
  • People - don’t assume anything about them, you meet them where they are at. You listen and you respond to what they need. – Jackie Clarke
  • It’s harder to un-educate than educate someone. – Carl Davidson
  • Just give it a go – you can’t let a fear of looking stupid hold you back! – Henare Johnson
  • Both listening and not listening are communicative acts. Communication is a two-way process – not just information, messages, or story-telling. – Jim Macnamara
  • Your reason is going to steer you through every decision you make - so it better be a good one. – Joanna McLeod
  • Have empathic conversations with those we disagree with. – Laura O’Connell-Rapira
  • Leadership starts with ourselves. We all have the power to make a difference. – Tracey Spicer

In 2020, PRINZ will co-host the World Public Relations Forum 2020 (WPRF2020) with the Global Alliance in Auckland, 13-18 October 2020. This event will replace our annual PRINZ conference. Tickets are on sale now – all PRINZ members are members of the Global Alliance community and therefore receive special GA member pricing.

WPRF2020 will explore the theme 'Connecting with Courage' through the four lenses of conscience, culture, capability and creativity. Details of the programme will be finalised later this year. The event also includes a Research & Practice Colloquium to be held on 12 October 2019 – the call for abstracts is now open. We’ll be providing more information over the coming months but in the meantime, visit the website for more details or contact me if you’d like to know more or discuss sponsorship opportunities. 

Elaine Koller


PRINZ Awards case study booklet is now available online

Judged by industry experts, the PRINZ Awards are our industry’s most high-profile way to demonstrate the value of our profession by showcasing work that makes a tangible difference to our organisations, clients, and stakeholders.

The case studies presented are a selection of highly commended and winning entries from the PRINZ Awards. Please note, some information from the original entries is confidential and has therefore been removed.

View PRINZ Awards case study booklet

World PR Forum 2020 Call for Abstracts

The WPRF2020 Research & Practice Colloquium invites researchers, educators, students and academic thought-leaders from around the world to submit extended abstracts of 1,500-words, in English, relating to the forum theme ‘Connecting with Courage’.

The submitted abstracts will go through a double-blind review and authors of accepted abstracts will be invited to present at the Research & Practice Colloquium. Abstracts for poster presentations will also be considered.

Read more

Industry News

Delivering Globally – Work Programme 2019-2021

A message from the Global Alliance's President Justin Green

I was both honoured and humbled to be elected President of the Global Alliance for Public Relations and Communications Management at the AGM in São Paulo, Brazil in April.

Having started my term on 1 July, I wanted to take this early opportunity to connect with and update our most important stakeholders – you, the 65 professional member organisations.

Read more

Partner News

PRINZ warmly thanks its valued partners. Click here to read more.

  • Isentia: Isentia launches Live Alerts to give clients increased speed and efficiency in broadcast media monitoring
  • Research First: We might be a generous bunch, but do we really know who we give to?
  • AON: Have you got protection?

Welcome to our new members

Badr Alshammary

Cameron Webb, PHARMAC

Caroline Whittaker, Caroline Whittaker Consulting

Charley Peace, IAG New Zealand

Emily Johnstone, IAG New Zealand

Fabrice Desmarais, University of Waikato

Gertrude Kennedy, New Zealand Defence Force

Jamie Shute, Datacom Group Ltd

Jane Wright, PHARMAC

Jannel Fisher, PHARMAC

Joe Wallace, Basketball New Zealand

Kate McKenzie-Pollock, Southern Institute of Technology – student

Kate Robinson, HMC

Kelly Gregor, Mercury NZ Limited

Lisa Christowitz, Ramboll

Liza Sparrow

Lucy Hempseed, Datacom Group Ltd

Michele Bristow, Auckland District Health Board (ADHB)

Rebekah Burgess, Civil Aviation Authority of New Zealand (CAANZ)

Toni Nealie, Acumen Republic

Tracy Kruger, JFM Creatives

Veronica Challies, Land Information New Zealand (LINZ)

View PRINZ Member Register

The Member Register is a visible record of all current PRINZ members.