Share the PR love and help PRINZ celebrate 40 years of industry awards in 2014

Friday 14 February, 2014

The Public Relations Institute of New Zealand (PRINZ) has opened its annual awards on Valentine's Day - encouraging entrants to share the love and enter their best work from the past 15 months.

In celebration of 40 years of Awards PRINZ has launched an online gallery showcasing winners from four decades. Started in 1974 Peter Cherrington Memorial Awards (for outstanding public relations) which saw just one award made each year for 10 years, today's awards have grown to 12 categories, culminating in one overall Supreme winner.

Anna Radford, Awards chief judge since 2012 said the Awards have evolved considerably over the past 40 years, reflecting the public relation industry's growth and increasing sophistication during that time.

"Four decades ago there were a handful of entrants competing for a single annual award; today there are typically around 60 entrants competing for 12 category Awards, and the Supreme Award.

"Some aspects of the industry have changed considerably over that time - for example, the increasing integration between public relations and marketing disciplines - and this is reflected in the Award categories today. But the public relations profession's commitment to excellence and continuous improvement has remained a constant."

The winner from each category is then judged for the prized Supreme Award.

In 2013 the Supreme Award winner was the ANZ Bank communications team for its project successfully merging the National and ANZ brands - 'ANZ's New Zealand Simplification Project'.

The ANZ project also won a number of international awards, including a COMM PRIX, run by the Global Alliance the COMM PRIX Awards are open to winners of awards in their respective country thanks to membership PRINZ holds with the Global Alliance.

More than 30 PRINZ Fellows and senior Members participate in the rigorous judging process, which evaluates a wide range of entries from the consultancy, corporate, not-for-profit and government sectors.

Entries are only open to PRINZ members, and close on 17 March. Finalists will be announced on 16 April and winners will be announced at a special event in Auckland on Thursday 29 May.