2019 PRINZ Awards results announced

26 July 2019

PRINZ Supreme Award Winner – Civil Aviation Authority of New Zealand

The Civil Aviation Authority of New Zealand has been awarded the Supreme Awards for it’s entry ‘Fly your drone – using wit to regulate unwitting pilots’ at the 2019 annual PRINZ Awards.

The ‘Fly your Drone’ campaign took complex aviation rules and turned them into simple and engaging animated videos to highlight drone safety. The campaign also won the Public Sector Public Relations award category.

Judges said it was a bold move to simplify the explanation of such complex rules.

Chief Judge, Kate Woodruffe, said that the campaign demonstrated how PR professionals are well-equipped to help organisations respond positively to digital disruption and change.

“This campaign clearly took the client well outside their comfort zone, and the results to-date are impressive.It also demonstrated how successful PR strategies often begin by persuading the client to do things differently to achieve a different outcome.”

This year PRINZ also introduced a PR In-house team of the Year category to recognise professionalism, culture and contribution to organisational success by an in-house team. The winner of this category was SPCA. WorkSafe New Zealand was highly commended for the category.

Winners of the PR Consultancy of the Year categories were also announced at the Gala Dinner. Great Scott, Christchurch won the small to medium category. Campbell Squared Communications, Tauranga, won the medium to large category for the third year in a row. Mango Communications, Auckland, was highly commended in the medium to large category.

The PRINZ Awards recognise excellence in the New Zealand’s public relations and communications industry, promoting continuous improvement and celebrating best practice. The 2019 awards attracted 83 entries across 14 categories.

The Awards are judged by Life Members, Fellows and senior practitioners of the Institute with the assistance of international colleagues.

2019 PRINZ Awards results

Supreme Award

Winner: Fly your Drone – using wit to regulate unwitting pilots - Kelly Gage and Mike Richards, Civil Aviation Authority of New Zealand

Corporate Public Relations

Winner: 2degrees #Goodchat - Claudia Macdonald, Holly Hatch-Stevens and Max Burt, Mango; Katherine Cornish and Mathew Bolland, 2degrees

Highly Commended: A new horizon: Moving ProCare from corporate to co-operative - Scott Campbell, Angela Campbell and Ariane Adam, Campbell Squared Communications

Public Sector Public Relations

Winner: Fly your Drone – using wit to regulate unwitting pilots - Kelly Gage and Mike Richards, Civil Aviation Authority of New Zealand

Internal Communications

Winner:Leading the way in reducing plastic at checkouts - Daniel Chasemore, Countdown Highly Commended: Spark goes Agile: Not just another damn restructure - Anaru Tuhi, Andrew Pirie, Ellie Cross, Michelle Baguley and Todd Park, Spark New Zealand

Limited Budget or Not-for-Profit Public Relations

Highly Commended: A conversation starter for testicular cancer - Angela Spain, Joanna James and Katie Smith, FCB New Zealand

Highly Commended: Are we there yet? Women and equality in Aotearoa - Bex Martelletti, Auckland War Memorial Museum

Marketing Communication – Public Relations

Winner: Never too young – creating a conversation about bowel cancer - Chelsea Halliwell, Resolve Communications

Highly Commended: Seizing the moment: World Vegan Day - Amy Richardson, Colin Espiner and Rebecca Foote, SkyCity Entertainment Group

Special Project or Short-term Campaign

Winner: You can’t make a glacier lie - Susan Pepperell, Rory Newsam and Sarah Fraser, NIWA

Highly Commended: A calm urgency: securing whanau approval for 600+ legal changes - Ariane Adam, Angela Campbell and Scott Campbell, Campbell Squared Communications

Highly Commended: Maungatapu underpass community day - Amanda Weatherley, Claire Pedersen-Croll and Natalie Mankelow, New Zealand Transport Agency

Communicating in Diversity

Winner: Cultural Cocktail smooths border control issue for Asian visitors - Eva Li, Kenneth Wang and Lucy Ong, BananaWorks Communication

Winner: Spark’s Kupu encourages Kiwis to give Te Reo Māori a go - Anaru Tuhi and Ellie Cross, Spark New Zealand

Highly Commended: Transparency and Tikanga – Weaving a path for a divided iwi - Jessica Cushing, Scott Campbell and Angela Campbell, Campbell Squared Communications

Highly Commended : Wave Nine – Invest in your Whanau - Ranae Niven, Te Pūtahitanga o Te Waipounamu

Sustained Public Relations

Highly Commended:Rescuing Husky Rescue - Erin Jamieson, Leigh Harris and Rebecca Dunlay, Convergence Communication and Marketing

Paul Dryden Tertiary Award

Winner: Kelsey Schutte, AUT University

Sally Logan-Milne Young Practitioner of the Year

Winner: Cassie Arauzo, Spark New Zealand

Highly Commended: Sarah George, InternetNZ

PR In-House team of the Year

Winner: SPCA

Highly Commended: Worksafe New Zealand

PR Consultancy of the Year – Small to Medium

Winner: Great Scott Communications

PR Consultancy of the Year – Medium to Large

Winner: Campbell Squared Communications

Highly Commended: Mango Communications