Global Alliance to share worldwide insights at PRSA International Conference

18 September 2019

The Global Alliance for Public Relations and Communications Management which represents over 280,000 professionals in 126 countries will be strongly represented at the Public Relations Society of America’s international conference in San Diego, California.

Set to be attended by up to 3,000 delegates, the conference is one of the largest such assemblies in the world each year and will take place from 20-22 October 2019 with a special discount available to overseas delegates.

A dedicated keynote session presented by Global Alliance will cover global trends and insights. Panellists will look at some of the challenges and opportunities that arise in developing and delivering international campaigns while remaining sensitive to different cultures, languages, traditions and values.

Global Alliance directors participating in the conference include Justin Green, President (Ireland); Dr Marcia DiStaso (USA - Education); Fiona Cassidy, Secretary (New Zealand – Communications & Digital); Sarah Hanel (Canada – Ethics & Standards); Paula Portugal Mendes (Portugal – Membership Services); José Manuel Velasco, Past-Chair (Spain - Sponsorship & Partnerships); Ángel Alloza, Spain; Jane Gitau, Kenya; Amith Prabhu, India and Mateus Furlanetto, Chief Administrative Officer.

As well as engaging across the conference, the Global Alliance directors will hold a board meeting while the first meeting of the Alliance’s North American Regional Council will also coincide with the PRSA International Conference.

Along with pop-up presentations and networking at their meeting hub in the conference venue, Global Alliance will promote World Public Relations Forum 2020 to be held in Auckland, New Zealand in October 2020. Themed ‘Connecting with Courage’, the forum is being co-organised with Global Alliance by the Public Relations Institute of New Zealand (PRINZ).

In addition, Fiona Cassidy who is Chair of PRINZ will lead a session reflecting on the communications response to the March 2019 attacks that killed more than 50 people in Christchurch, New Zealand.

Mr Green, who will also address the opening welcome session, said: “The PRSA International Conference gives our profession a great opportunity to reflect on where we are at today and, perhaps more importantly, where we are going next in a fast-changing world. Global Alliance is delighted to be part of this great event bringing insights from around the world to what is a very exciting and diverse conference programme.”

John Paluszek, chair of the conference’s international committee, added: “The role of the Global Alliance for Public Relations and Communication Management in the 2019 Public Relations Society of America international conference extends from President Green's welcome in the gala opening to participation throughout the three-day conference.

“Global Alliance leaders will deliver a global perspective in professional development programs, plenary sessions and at networking events - to the benefit of conference attendees, both organizations and the public relations profession.”

Keynote speakers at the PRSA International Conference include Oscar winner Richard Dreyfuss; journalists Bob Woodward and Laura Ling; Microsoft’s Frank X. Shaw; former President of Mexico Vicente Fox and former First Lady Marta Sahagún de Fox.

Further information about the PRSA International Conference is available here while the Global Alliance website can be accessed here. A special discounted registration rate of US$895 is available to international attendees (use coupon code INTL19 when registering).

  • If you’re attending the PRSA International Conference and would like to engage with the Global Alliance delegation in San Diego, please contact Mateus Furlanetto,