A growing success story: Anthem expands with senior hires


Anthem, the Auckland-based communications company founded by Jane Sweeney and Carolyn Kerr, has strongly boosted its growth agenda with the appointment of senior hires: Vincent Heeringa and Kathy Gieck.

Heeringa has been appointed as Executive Director and is responsible for the expansion of Anthem’s content marketing business. Gieck has been appointed Client Services Director and manages Anthem’s growing list of clients and client services team.

“We’re incredibly excited to have such respected and senior executives join Anthem,” says Anthem managing director Jane Sweeney. “It’s a testament to the success our team has already achieved. Since we started Anthem in 2014, Carolyn and I wanted to establish a strong ethos of excellent service and fresh thinking about communications. That’s worked incredibly well, with clients ranging from mighty Kiwi companies to major multinationals.

“These hires will allow Carolyn and me to focus on leading the business into the next phase of growth.”

About Vincent
Vincent Heeringa joins Anthem after a successful career as a business journalist and publisher. The co-founder of many well-known media brands including Unlimited, Idealog, Good, Stoppress and The Register, Vincent was a publisher with Tangible Media and is a respected commentator on technology and business issues. He was the founding chairman of the Science Media Centre and has published 11 books under the AUT Media brand. He is on the board of the Marketing Association.

About Kathy
Kathy Gieck has over 20 years’ broad-based marketing communications experience including PR, events, sponsorship leverage and activation campaigns across a wide range of sectors. Kathy has worked with some of the world’s biggest brands and for global agencies. Kathy is a down-to-earth, strategic, commercially and creatively-minded practitioner, brand builder and reputation guardian. She offers a proven track record of consistently producing stand-out work and delivering commercial results for brands. At Anthem, Kathy leads the agency’s team of consultants and partners to deliver and execute communications strategies and campaigns for clients.