Southern PR secures international communications and marketing award

25 August 2017

Queenstown-based public relations and communications consultancy Southern PR has been recognised for excellence in an Australasian communication and marketing awards program.

The business, which earns media exposure for its clients through results-driven communications and marketing campaigns for a wide range of businesses throughout New Zealand, was named top industry Public Relations Agency at the Australasian Leisure Management Communication and Marketing Awards.

Presented at Sydney’s ANZ Stadium last evening (Thursday 24th August), Southern PR received the Public Relations Agency Award among 14 industry awards.

Founded in 1996 by former London journalist Fiona Woodham, Southern PR’s expertise is in areas including media liaison, social media, crisis management, marketing, specialist writing, events and awards. The business helps clients navigate and communicate through today’s complex media world, offering full PR support and direction and identifying and forging complementary business relationships across a full range of business sectors.

Commenting on Southern PR’s Award, Nigel Benton, Publisher of leisure industry business magazine Australasian Leisure Management explained “we are on the receiving end of Southern PR’s efforts and they are consistently impressive.

“They do a wonderful, effective and industry-leading job on behalf of their clients in leisure and tourism and they are rightly being recognised for that.”

The Leisure Industry Communication and Marketing Awards acknowledge how the leisure industry - covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues - communicates how it entertains, enriches and improves quality of life as well as how it engages with consumers to generate business success and deals with scrutiny.

Benton added “these awards recognise excellence among individuals, organisations, businesses and government.

“When done well, marketing and communications build a brands reputation and add to the bottom line of any business. At the same time, communications and marketing are also about dealing with crisis and standing up to scrutiny, something that several of our winners have had to face in the past year.

“The awards recognise a cross section of activities from international businesses to start-ups, industry icons and national organisations to small operators, showing that effective communications and marketing is not just for big operators, and is more about a commitment to sharing what an organisation excels at.”

Winners of the awards covered a wide geographical area, from Queenstown to Western Australia, and from Melbourne to the Sunshine Coast.

Auckland’s Eden Park was the winner of the Business Awards while other winners included Netball Australia and the Royal Botanic Garden Sydney.

Note for Editors: Australasian Leisure Management magazine and the website are the only business media in the leisure industry in Australia, New Zealand and Asia.

Published bi-monthly since 1997, with news and features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues, the magazine has over 10,500 readers while Google Analytics shows that the website attracts 35,000 page views each month.

Image: Award winners gather at the close of the inaugural Leisure Industry Communication and Marketing Summit and Awards.

Other images can be supplied on request.

For more information contact Nigel Benton, Publisher, Australasian Leisure Management on 0411 551 731, E:

Fiona Woodham of Southern PR can be contacted on +64 27 431 3270 / +64 3 451 0444, E: