2013 PRINZ Awards results announced

ANZ New Zealand Corporate rebranding project awarded Supreme

Thursday 30 May, 2013

The PRINZ Supreme Award has been won by Peter Parussini and the ANZ Corporate Affairs Team for its ANZ's New Zealand Simplification Project.

Winners from nine award categories were judged by a Supreme judging panel of Chief Judge Anna Radford, Life member and past PRINZ President, Cedric Allan and an international judge, chair of the Global Alliance for Public Relations and Communication Management, and CEO of Argyle Communications in Toronto, Daniel Tisch.

On awarding the Supreme winner, the judges commented, This entry was extremely professional, and Peter and his team did a superb job inevery respect. The team was faced with a difficult and complex project that had many potentially hostile stakeholders, but they held true to strong public relations principles at every stage of their planning and implementation. As a result, the project delivered excellent results against its clearly articulated objectives.

The communications support for ANZ's New Zealand Simplification Project involved successfully guiding 2 million customers and more than 8,000 staff, as well as government and regulatory officials, media, unions and influencers through a huge rebranding exercise when the ANZ and National Banks merged. In doing so, the team helped ANZ to avoid customer losses and negative impacts on staff morale. Deposits and lending market share increased in first quarter FY13, there have been no significant increase in staff turnover and staff engagement has lifted.

Awards chief judge Anna Radford commented on the quality and number of entries this year:

"Awards judges assessed 58 entries, with 23 becoming finalists and 11 going on to win their categories, in addition to the Supreme Award. The overall standard of entries was impressive and it demonstrates the high quality and wide range of work being done by PRINZ members."

Daniel Tisch, chair of the Global Alliance, commented on judging the Awards:

"New Zealand professionals are known for setting high standards in public relations,and PRINZ is known as a leader in our global professional community. Its an honour for me to contribute to an awards programme that raises standards,shares knowledge, strengthens our profession and helps demonstrate the critical role of public relations to organisations and to society."

Earlier in the evening, one Life membership was awarded, and four PRINZ Fellows were inducted, each receiving the title in recognition of their service to the profession and to PRINZ. They are:

Life membership awarded to:

  • Murray McKinnon

New PRINZ Fellows:

  • Aline Sandilands, AUT University
  • Catherine Arrow, Unlocked PR and Global Alliance for Public Relations and Communication Management
  • Daniel Paul, The PR Company
  • Kate Woodruffe, Gen-i at Telecom

2013 Award winners

Corporate Public Relations

  • ANZ's New Zealand Simplification project Peter Parussini and the ANZ Corporate Affairs team including Stefan Herrick, Sarah-Jane Bashford, Kate Thompson, Paul Carle, Pete Barnao, Jane Gilkison, Barbara Bilcich, Andrew Gaukrodger, Andrew Park, Donna Reid

Government or QuasiGovernment Public Relations

  • Changing the Give Way rules - Jamie Sitzia and Andrew Knackstedt, New Zealand Transport Agency


  • Communicating global change on a shoestring Amanda Schaake, Freelance Communications Consultant, with Fonterra

Issues,Crisis or Emergency Management

  • Manawatu Gorge project - Anthony Frith, Nicky Chilton,and Barina Barrett, New Zealand Transport Agency

Marketing Communication Integrated

  • Letters to my hero- Luci Marshall and Jeni Baylis, Spark PR & Activate

Marketing Communication Public Relations

  • Driving Dogs - Angela Spain, Eloise Hay and Kate Barlow, DraftFCB PR & Activation

Not for Profit Public Relations

  • Buddy Day 2012 Jacqui Humm and Heather Claycomb, HMC Communications

Paul Dryden Tertiary Award

  • Auckland Youth Orchestra - Tom Frankish, Natasha Johnstone, Harmeet Sehgal and Charlotte Milton, AUT University (Outside the Square)

Special Event or Project

  • PAK'nSAVE Rescue - Eloise Hay and Angela Spain, DraftFCB PR & Activation

Sustained Public Relations

  • The McCain School Veggie Patches Programme - Stephanie Lowe, Fuse
  • Sally Logan-MilneYoung Practitioner of the Year
  • Alasdair Johnston -Otago University Students' Association

2013 highly commended recipients

Government or Quasi Government Public Relations

  • What's My Duty?- Aaron Hailwood and Katie Mathison, New Zealand Customs Service

Internal Communications

  • Once upon a story - bringing Kiwibank's future to life for employees Juliet Montague, Ideas Shop
  • Issues, Crisis or Emergency Management
  • Helping an organisation through transformational change - Sarah Knowles, Michael Dunlop, Adelle Foster and Amy O'Rourke, Acumen Republic

Limited Budget Public Relations

  • Lindt Creamy Milk launch - Mary-Louise Dare and Alisha Thomas, DraftFCB PR & Activation
  • Marketing Communication Integrated
  • McDonald's Serious Lamb launch - Sean Brown of Mango and Simon Kenny of McDonald's

Not for Profit Public Relations

  • Feast - Dana Kirkpatrick, Express PR

Not for Profit Public Relations

  • Pink Ribbon Calendar project: Baring all for breast cancer awareness - Rebecca Oliver, Freelance PR Consultant

Special Event or Project

  • Number One Shoes 'Catwalk to Sidewalk' - Karen Maurice O'Leary and Angelina Farry, Starseed PR
  • Special Event or Project
  • We make the people who make it to the finish line - Paul Weeks, Deepti Bhargava, Catherine Kemp, Bev Armstrong and Darren Horsman, Unitec Institute of Technology

Sustained Public Relations

  • Kelly Tarlton's SEA LIFE Aquarium - Jenna Edwards, Shona McLean and Matthew Vogts, Spark PR & Activate

Sustained Public Relations

  • Paymark- leveraging the power of data with PR - Kelly Bennett, Amber McEwen and Julia Rogan, Eleven PR
  • Sally Logan-Milne Young Practitioner of the Year
  • Erin Roberts McDonald's NZ