Senior Professionals Event 2018
Dan Bennett, Senior Behavioural Strategist at Ogilvy in the UK, presented a highly interactive seminar on ‘How to use Behavioural Insight to solve our biggest challenges: the science behind our pre-programming’.
The seminar covered:
- A foundation in behavioural science
- Introduction to the MINDSPACE framework and how to add the MINDSPACE principles to your toolbox
- Live case studies of successful behavioural change solutions
- How to think strategically about writing or responding to a brief
- Interactive break out out-of-category case study sessions applying the principles learnt.