Ethics Resources

PRINZ Code of Ethics Resources

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PRINZ Code of Ethics Q&A Video

What is the PRINZ Code of Ethics?

Why do we have a Code of Ethics?

What's in the PRINZ Code of Ethics?

What's the PRINZ Ethics complaint process?

What Ethics advice can PRINZ provide?

PRINZ Conference Ethics Video

PRINZ Ethics Committee Decisions

• Complaint 1/16 - Not Upheld

Ethics in the Media

Media Release: PRINZ says, ethical public relations is here to stay - 4 December 2014

PRINZ President Bruce Fraser has taken issue with NBR reporter Calida Smylie's view that NBR subscribers don't believe public relations professionals are simply balancing out media and public commentary on contentious issues.

Read the media release here.

Article: PRINZ letter to the editor, North & South

PRINZ respond to North & South editorial "Spinning Out" which raised some important issues about the number and nature of PR practitioners.

Read the article here.

Radio Interview: PRINZ on Morning Report - 24 November 2014

PRINZ President Bruce Fraser talks about press conferences in the wake of Roger Sutton leaving Cera.

Listen to the interview here.

PR Central blogs

• 'Public Relations, ethics, and social media: A cross-national study of PR practitioners' 24 March 2016 - Margalit Toledano, APR, Fellow PRSA, Fellow PRINZ
• 'PR and Ethics' - 27 May 2015 - Bruce Fraser, FPRINZ
• 'Ethics remain hot media topic' 23 October 2014 - Bruce Fraser, FPRINZ
• 'Smears, laws and PR ethics' 18 August 2014 - Margalit Toledano, APR, Fellow PRSA, Fellow PRINZ.

APR Assignment (members only)

'What does mean to be an ethical public relations practitioner?' by Duncan Croft, MPRINZ (2013).

External resources

• Article: Credit: Matt Peacock, Group Director of Corporate Affairs, Vodafone
  
• Article: Toledano, M., Avidar, R (2016) Public Relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations Review, 42(1),161-169. https://doi.org/10.1016/j.pubrev.2015.11.012 or read here
• Video: Hero or Traitor? the Role of Whistleblowing in Our Society society. Credit: Transparency International and Victoria University
• Global Alliance: Ethical PR Reports
• Global Alliance: Code of Ethics
• St James Ethics Centre (Aus)