Media Release: PRINZ says, ethical public relations is here to stay - 4 December 2014
PRINZ President Bruce Fraser has taken issue with NBR reporter Calida Smylie's view that NBR subscribers don't believe public relations professionals are simply balancing out media and public commentary on contentious issues.
Article: Toledano, M., Avidar, R (2016) Public Relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations Review, 42(1),161-169. https://doi.org/10.1016/j.pubrev.2015.11.012 or read here