November 2018 e-Report

  • President's Pen
  • Chief Executive's Report
  • Industry News
  • Partner News
  • New Members

President's Pen

Should we modernise the PRINZ National Council?

PRINZ is reviewing its governance – the way our members direct the things we do. We think it needs modernising to be more up to date, and want your ideas on how that should go.

Most of us are happy to turn up to PRINZ conferences or regional events and benefit from gaining the APR qualification, being mentored, entering awards, and learning from continuing professional development courses. But did you know that, behind the scenes, supporting our very capable national office, there is a team of volunteers beavering away to make PRINZ a success?

Some of those volunteers are on the National Council. A few of us are elected, but most gain office by representing the regions. For the past year, National Council has had to question how we operate – it’s clear we need to modernise the way we are “governed” and find a structure that’s as relevant and best-practice as we have to be in our day-to-day advisory roles.

We need to have a governing body of people with diverse skills and experience who have the time to give PRINZ and our communications professionals the mana and understanding we should have in the business world, and who have the commitment to set the scene for stronger member support, continuing professional development offerings and events.

But we won’t change a thing without you, our members, supporting a change, and we won’t make any changes until you’ve had a say in how you think PRINZ should be governed. We’ve got some ideas for how PRINZ could be better governed by its members, but we need your opinion and suggestions.

A short survey will come into your inbox soon – please spend a few moments to complete it and show your support for all the volunteers who’ve given up their time to study and discuss modernising our governance and who need to know the membership cares.

This is your opportunity for you to have your say in how PRINZ is governed.

Felicity Price, FPRINZ, ONZM


Chief Executive's Report

PR Professionals – what are we earning? + 2019 PRINZ Conference 'Changing Mindsets'

Our most recent Research First PRINZ Insights Survey focuses on remuneration with two insights reports – one for in-house professionals and one for those who work in a PR agency. The reports examine salary and non-monetary benefits as well as charge out rates and required billable hours for PR professionals at various experience and competency levels. Read the latest Research First PRINZ Insights Survey on remuneration here.

It’s disheartening to see that in an industry that has a gender skew approximately 75% female that women are still underrepresented in the top salary bracket for in-house roles. If you look at how respondents described their roles, content creation was the most common task for women while the most common task for men was reputation management. Our role as PR professionals is to build and sustain the relationships organisations need to keep their licence to operate, and reputation management is a key part of this strategic work. If PR is just equated to content creation we are limiting the value that we bring to our organisations and clients and this more task-oriented work will be reflected in lower salaries.

Attracting and retaining top talent is a challenge for many organisations – especially as budgets remain extremely tight. However non-monetary benefits such as professional development or flexible working hours can make a role more attractive to candidates. For all of us working in the industry, investing in our own professional development is critical if we want to ensure our knowledge and capabilities are current and relevant. And if we can demonstrate the value of our work to our organisations and clients then we are better placed to ask for a salary increase.

On the subject of professional development, 2019 kicks off with PR Summer Camp in Auckland and Wellington. Two days of hands-on professional development, covering news writing, media relations, social media and online engagement, mobile video basics, reputation management, communication measurement and reporting results. The complete 2019 CPD calendar will be online shortly.

SAVE THE DATE! We are excited to announce that the 2019 PRINZ Annual Conference ‘Changing Mindsets’ will be hosted at Te Papa in Wellington on the 25 and 26 July – save the dates to your calendar now. And book your ticket to #PRConf19 now at the lowest super earlybird price available. Programme details will be released early 2019.

The 45th PRINZ Awards Gala Dinner will be held on Thursday 25 July 2019 in Parliament’s Banquet Hall. Entries for the 45th PRINZ Awards will open in February 2019. Stand by for category information and entry details.

Elaine Koller

Twitter:  @PR_InstituteNZ

Industry News

Now boarding: Changi Airport Group appoints Adhesive

Adhesive has retained the Australia and New Zealand Public Relations account for Changi Airport Group.

Read more

Botica Butler Raudon joins PR Boutiques International™

PR Boutiques International™ (PRBI), a worldwide collaborative network of boutique public relations firms, proudly announces the addition of six new member agencies to its network.

Read more 

Partner News

PRINZ warmly thanks its valued partners. Click here to read more.

  • Isentia: Using media data to gain edge  
  • Research First: Of course I’m worth It
  • AON: Professional Indemnity insurance

New Members

Elizabeth (Libby) English, Silvereye Communications Ltd

Jacqui Cutler, New Zealand Post

Jo Parag, FairWay Resolution

Rebecca Hawkes, Todd Corporation

Sarah Cull-Luketina, Energy Efficiency and Conservation Authority (EECA)

Tom Metcalf, Health Quality & Safety Commission

Adil Ali, AUT University - student group

Belinda Morris, AUT University - student group

Darcey Smith, AUT University - student group

Fiona Hole, New Zealand Post

Isabel Gailer, AUT University - student group

Janice Thein, British American Tobacco (BAT) NZ

Sarah Vokes, University of Auckland

Scarlet Allen, AUT University - student group

Ted Chen, University of Auckland

Beth Catley, Tasman District Council

Chris Choat, Tasman District Council

Jen Houltham, Cardrona Alpine Resort

Kirsten Fitzsimons, Cawthron Institute

Richard Liddicoat, Tasman District Council

Sara Meij, Tasman District Council

Victoria Wightman, University of Waikato - student group