March 2018 e-Report

  • President's Pen
  • Chief Executive's Report
  • PRINZ News
  • Partner News
  • New Members

President's Pen

Uncapping PR’s potential

Public relations is the only profession that has its numbers reported on in the public sector. Lawyers, policy analysts, accountants, and HR people don’t get similar scrutiny: they just get bundled up into an overall cap on numbers. This is simply unfair.

It’s unfair because it’s done in a capping sense, not a celebratory sense. What gets measured every six months gets reported every six months, so PR gets singled out for negative attention. This week the Stuff headline was “Public Sector PR staff numbers grew 15% in National’s final days”. The accompanying commentary was that PR and communications staff are “hired to help control the message of their employers”. That’s a very one-eyed version of what we actually do. There was nothing about the other professions that make up the public service, even though their percentage and actual increases could be larger – the point is we don’t know, because it’s not reported on.

The cap on public sector PR workers implies that the State Services Commission somehow thinks that we’re less desirable, that the work we do is not valued, and that we sneakily pop up like mushrooms in the dark, if not watched.

This ignores the fact that there are very good reasons why PR and communications is a much-needed profession in Government, and why therefore numbers might justifiably increase. Gosh, it might even be because employers need us to do some work. The public sector has a higher obligation to inform, consult and have two-way communications with its constituents, and to ensure the public have full access to public services, and a say in how public services are designed and delivered. That can’t be done on the smell of an oily rag. It involves websites, social media, strategy, tactics, discussion forums, videos, consultations, public presentations, co-design, events, crisis management, public information, multiple channels, innovation and creativity.

I will be writing on PRINZ’s behalf to the State Services Commissioner Peter Hughes to be fair and stop picking on PR and communications staff – or at least to include other professions in reporting FTEs. Time’s up. Counting heads is not a measure of performance – it’s an input. There’s no evidence our outcomes are lacking – in fact there’s plenty of evidence our outcomes are very effective, if you read the PR Awards case studies, many of which are public sector.

Katie Mathison, FPRINZ
Twitter:@Katiemmmathison #PRINZPresident

Chief Executive's Report

Thank you for being part of the PRINZ community – renew your membership now

Thank you for your support everyone! We hope that you enjoy belonging to a community of like-minded individuals working to advance the practice of professional public relations. As of today we have 1476 members – a new high!

Get some insights into who we are and how we think our industry is perceived - the latest Research First Insights Report provides an overview of the membership and also delves into your perceptions of PR as a career and the value of our industry. It’s clear we have some interesting conversations coming!

It’s now time for all our members to renew. Your membership will remain active after 1 April 2018 for one month - a grace period to 1 May 2018 - before lapsing. At that point and you need to reapply to join. That's a little more time-consuming so make it easy on yourself, and ensure you plan to renew well in advance. Your invoice – if you haven’t already received it - will be sent to you soon and is also available in your online member dashboard.

Finally, nominations for new Fellows are open until 31 March 2018. Nominations are reviewed by the College of Fellows Executive and sent to all Fellows for approval. Proposed Fellows are then put forward to the National Council for confirmation. If you are interested in making a nomination, please contact me directly.

From everyone in the PRINZ office, thank you for your continued support.

Elaine Koller
Twitter: @PRINZ_Events


Click here to read more about each of the headings below

  • Become a PRINZ Student Ambassador
  • PRINZ Fellow Nominations
  • Committee AGM's

Partner News

PRINZ warmly thanks its valued partners, click here to read more

  • Isentia: Listen to many, speak to few
  • AON: Professional Indemnity Insurance

  • Members

    Christine Adair, Ministry of Transport

    Mikael Aldridge, Maritime New Zealand

    Jacqueline Baker, New Plymouth District Council

    Tania Baptista, Wintec - student group

    Elodie Berthe, New Zealand Red Cross

    Ruchita Bharbhari, Wintec - student group

    Julie Boucher, Just Add Lime

    Paola Brett, Ministry of Business, Innovation & Employment (MBIE)

    Nina Bronwasser, Brown Bread Ltd

    Justin Brownlie, Ministry of Transport

    Angela Calkin, Goreres New Zealand Red Cross

    Lindsay Clark, Cancer Society of New Zealand

    Tracey Cooper, Te Wananga o Aotearoa

    Holly Cushen, Chorus

    Rowena D'Souza, NZME

    Chloe Davis, Wintec - student group

    Esther Dawson, Porter Novelli NZ

    Sara De Grey, AUT University - student group

    Abigail Delaney, Open Polytechnic of New Zealand

    Annabelle Dick, Mana Communications

    Shannon Douglas, AUT University - student group

    Helen Duncan, Powerco

    Matthew Dyson, New Zealand Defence Force

    Ryan Evans, New Plymouth District Council

    Grant Fleming, Westpac New Zealand Ltd

    Denise Gaston, Institute of the Pacific United

    Amber Gosbee, Campbell Squared Communications

    Nicola Gray, Fletcher Construction Company

    Lorraine Harding, Powerco

    Will Hine, Westpac New Zealand Ltd

    Paris Holloway, AUT University - student group

    Chloe Hood, Acumen Republic

    Beckah Hudson, Wintec - student group

    Jacklyn Hyder, AUT University - student group

    Alice Inwood, Statistics New Zealand

    Bailey Jeffery-Butler, Antarctica New Zealand

    Ruth Keber, Bay of Plenty Regional Council

    Cheryl Klaui, Department of Internal Affairs

    Elena Kolesova

    Rebecca Lancashire, Department of Internal Affairs

    Alexandra Leeson, Wintec - student group

    Imogene Lomax, Perception Public Relations & Marketing

    Kelly Loney, New Plymouth District Council

    John Macdonald, New Plymouth District Council

    Jessalee MacLean, Orion New Zealand Limited

    Nichola Maclean, New Plymouth District Council

    Delwyn Masters, New Plymouth District Council

    Chan Meang

    Charlotte Mee, Countdown

    Lauren Mentjox, Frucor Suntory

    Rachel Morton, Acumen Republic

    Claire Mourits, AUT University - student group

    Te Anga Nathan, Te Wananga o Aotearoa

    Rob Neale, Neale Consultants Limited

    Laura Nicol, Southern PR

    Nicole Oliver, Perception Public Relations & Marketing

    Andrew Packard, Massey University Wellington - Student group

    Sophie Parlane, Harbour Asset Management

    Aasha Parle, Wintec - student group

    Sharina Parsottam, New Plymouth District Council

    Claire Pedersen-Croll, NZ Transport Agency

    Louwela Pegarido, Wintec - student group

    Kirsten Petersen, Unitec Institute of Technology

    Sophie Pollard, Spark PR & Activate

    Marianna Robati, New Zealand Defence Force

    Emma Rzepecky, Massey University Wellington - Student group

    Sophie Sager

    Lisa Saunders, Toyota New Zealand

    Madeleine Scott, AUT University - student group

    Heather Shiels, Westpac New Zealand Ltd

    Laura Skerritt, New Zealand Blood Service

    Nicole Skews-Poole

    Laura Smith, Wintec - student group

    Jenny Spence, Trustpower Limited

    Amanda Steunenberg, AUT University - student group

    Ayla Thomas, Waikato District Health Board

    Holly Townsend, New Plymouth District Council

    Kim Triegaardt, Canterbury District Health Board

    Uli Trute, TAS

    Hamish Utteridge, City Edge Alliance

    Amelie Weidlich, AUT University - student group

    Eruera West, Ministry of Transport

    Helena Williams, New Plymouth District Council

    Charles Woollin, New Plymouth District Council

    Bridgette Yates, Acumen Republic

    Nicole Skews-Poole, Ginger Ink