From Terracotta Warriors to Te Taiao | Nature: communicating Te Papa’s contrasting exhibitions
Museums are part of a wider cultural and entertainment environment where often highly-demanding visitors seek innovative and immersive experiences. Museums have had to expand their focus from collections to visitors, and to increasing competition from new technologies which make 'virtual museums' accessible from the home computer.
Communications and marketing have become survival tools, providing a crucial link between museums and their potential visitors. So what does it take to build a successful communications programme around exhibition of the world-renowned Terracotta Warriors … and then do it all again for the next major, yet completely different, exhibition?
Hear from Kate Camp, Head of Marketing and Communications at Te Papa, as she compares and contrasts the communications considerations and challenges of Te Papa’s two most recent major exhibitions - Terracotta Warriors and Te Taiao | Nature.
We will kick off with the Central Division’s AGM, please register here and be on time.
Kate Camp, Head of Marketing and Communications, Museum of New Zealand Te Papa Tongarewa
Kate Camp has held communications leadership roles in the non profit and public sectors, including at the Commerce Commission, Ministry of Economic Development, and Ministry of Foreign Affairs and Trade. After joining Te Papa in 2015 as Communications Manager, she took up the role of Head of Marketing and Communications in 2018. Kate is also an award-winning author and literary commentator. In 2017 she spent seven months in France as the Katherine Mansfield Menton Fellow. Her most recent book of poetry is The Internet of Things.