River 4

The Big OE – Words of wisdom about working overseas in PR

  • 16/04/2019
  • 05:30 pm - 07:00 pm
  • PRINZ Office, 69 St Georges Bay Road, Parnell, Auckland
  • CPD: 4.00
  • $15.00+GST (member), $20.00+GST (non member), $10.00+GST (student-member)
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The Big OE: it’s a rite of passage in New Zealand.

This panel event will uncover all the important details about working in PR overseas, across a range of different markets, from those who have been there already: If you’re a PR professional contemplating a move overseas – whether it’s for a year or two, or something more long-term – what are the things you should know before you book your flights?

  • How to prepare: getting your CV into top shape, the skills you’ll need, and how you can use the skills you already have to their best advantage.
  • Setting yourself up to find the best role: who to talk to and when.
  • What to expect: how other markets differ from NZ, and how to get the most out of your experience once you get there.
  • After the fact: How it feels transitioning back to New Zealand.


Serena Low, Account Manager, One Plus One Communications (Asian perspective - South Korea and Singapore)

Serena is an account manager at corporate communications agency One Plus One Communications, a two-time recipient of the Prime Minister's Scholarship for Asia, and has worked in PR agencies in both South Korea and Singapore.

During her time in university as a PR and International Business major, Serena was given the opportunity to go on an exchange to Korea University. Through One Plus One's affiliation to global agency MSL, she also interned part-time at MSL Korea under KPR and Associates.

At the end of her exchange, Serena transferred to MSL Singapore where she worked across a range of local Singaporean and regional APAC consumer and corporate accounts, including on integrated pitches with sister agencies Saatchi & Saatchi, Leo Burnett, and Publicis Communications.

Sarah Hitchings, Senior Communications Coordinator, SPCA (Canadian perspective)

Sarah works within the fundraising and marketing team at SPCA NZ. She joined the organisation six months ago, after living and working in Vancouver, British Columbia.

During her time in Canada, Sarah was asked to be PR and Media for Vancouver Fashion Week, coordinating press for international and Canadian designers.

After this, she accepted a role at Elettra Communications, a boutique Public Relations firm. It was here where she was exposed to clients as diverse as YVR International Airport, the Downtown Vancouver Business Improvement Association (DVBIA) 'More Awesome Now' urban design project, Vancouver Regional Construction Association, the Vancouver Lookout, and the Vancouver Magazine Restaurant Awards.

Prior to leaving on her OE to Canada in 2015, Sarah spent her formative PR years working in the not-for-profit public relations space, managing key NFP clients at Intelligent Ink. She is an alumna of AUT University and holds a Bachelor of Communication Studies degree and a Graduate Diploma of Business.

Emma Mellow, Senior Manager - Communications and Change, ANZ (Australian perspective)

Emma is a Senior Communications Manager at ANZ and leads a team of communications professionals within its Wealth business.

Emma joined ANZ as a Media Relations Manager after four years working in Sydney. During her time abroad Emma worked for the world’s largest independent PR agency Edelman, as a press secretary to Minister Pru Goward in the NSW Government and an adviser to ASX20 company Sydney Airport. These positions developed her love of issues management as well as interest in financial and executive communications.

Emma has an interest in politics and while working in Sydney completed additional study at the London School of Economics in Middle Eastern politics. She’s currently working towards her MBA at University of Auckland.

Anna-Louise Hoffmann, Senior Account Director, Porter Novelli (United Kingdom's perspective)

Anna-Louise is a Senior Account Director at Porter Novelli, joining the agency a year ago after moving back to New Zealand following five years in London.

With a decade of experience under her belt, Anna-Louise has worked at some of the most respected agencies in New Zealand and the United Kingdom in both corporate and consumer communications. During her time in London, Anna-Louise honed her PR skills at start-up fitnesswear brand - Zaggora, before moving on to join Freuds, one of the largest independent Public Relations consultancies in London.

Over the course of her five years in London, Anna-Louise led major consumer campaigns, reputation management projects, and crisis management for clients including Comparethemarket.com, Asda, Mars Chocolate, Warburtons and Icebreaker.

Prior to moving to London in 2013, Anna-Louise worked at Mango Communications for a number of years. She holds a Graduate Diploma in Communications and a Bachelor of Arts majoring in Political Science.

Venue information: PRINZ office is located at level 1 in the Marketing Association Building.