River 20

PR Summer Camp 2019 AKL - Two day course

  • 24 - 25/01/2019
  • 09:30 am - 04:30 pm
  • PRINZ Office, 69 St Georges Bay Road, Parnell, Auckland
  • CPD: 20.00
  • $995.00+GST (member), $1,295.00+GST (non member), $995.00+GST (student-member)
  • Save to Calendar

This course is now closed for online registration. If you would like to register please email rheanna@prinz.org.nz


Take some time out before the business of 2019 begins to refresh, revitalise and rethink your skills. Come and recharge at PRINZ PR Summer Camp 2019 - a hothouse of learning designed to put you ahead of the pack.

PR Summer Camp has something for everyone - it is a great introduction to public relations, communication and stakeholder relationship management, a refresher to keep you up to date or a taste of what's new in public relations practice. It is relevant to all practitioner levels and, as well as the chance to reflect, refresh and revisit your skills, you’ll meet and network with fellow professionals.

Two days of ‘hands-on, plug-in and play' professional development includes news writing, social media and online engagement, mobile video basics, managing reputation, communication measurement and reporting results plus what’s new and what’s ahead for the PR profession as we head towards a new decade.

By the end of PR Summer Camp you will be writing sharper copy, scripting for chatbots, video blogging like a pro, and ready to put your newly refreshed skills to work protecting your organisation's reputation and delivering top class results.

Day One

Write now – writing for news, social, web and chatbots - finding the right stories and choosing the words to make them work

Picture this – words to visuals - the essential guide to mobile video for today’s busy practitioner

Life online – the social media toolbox, dealing with artificial intelligence, the algorithm challenge and what you need to know in 2019

Protecting reputation – are you a good reputation guardian? A look at the highs and lows of reputation management and must-do monitoring every practitioner should undertake

Day Two

Proof positive – how to prove the worth of PR and communication. Tools and techniques to help you measure, evaluate and report on your work

Marvellous microsites– how to design, build and operate an online presence from blog to website and beyond - and a ‘how to’ practical put together a microsite for special events or emergency communication

Making the most of all channels - how to operate in today's environment

Learning outcomes

  • A refreshed understanding of public relations and communication management
  • Developed understanding of current and future practice requirements
  • Developed understanding of reflective practice and its role in skills development
  • Refreshed engagement with a variety of professional skills and competencies

PR Summer Camp content aligns with the organisational capabilities section of the Global Capability Framework with particular emphasis on this summary:

Organisational Capabilities

  • To facilitate relationships and build trust with internal and external stakeholders and communities
  • To build and enhance organisational reputation
  • To provide contextual intelligence.


Catherine Arrow, FPRINZ, FCIPR, Found. Chart.PR

Catherine Arrow is an international public relations consultant, educator and writer. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.

A PRINZ Fellow, a Fellow of the Chartered Institute of Public Relations and a Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management.

Alongside her training and consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

A student priced ticket to PRINZ courses is sometimes available at a cost of $350 plus GST. Please email the office if you are a student member and would like to attend this course.