Make your mark on the new marcomms movement in the BayRegister Now
For decades public relations and marketing have worked closely together to achieve business objectives. But with shifts in customer expectations, communications tactics and the onslaught of new media channels, the lines between them have become increasingly hazy. Here in the Bay we’d like to start the conversation around our commonality – great communication.
If you’re passionate about great communications join us for this unique Q&A with marketing guru (and CEO of King St Advertising) Chris Williams, broadcasting heavy hitter Jana Rangooni (Radio Broadcasting Association CEO), and NZME newsroom authority Sonya Bateson (Head of News, Bay of Plenty Times).
We have three amazing speakers and one question:
The traditional public relations industry has changed with the lines now blurred between marketing, communications and social media engagement. How do we integrate all skillsets effectively?
Chris Williams, CEO, King St Advertising
Chris Williams is passionate about marketing, design and media. He founded King St Advertising agency based in Waikato in 1999 and expanded to Tauranga over 10 years ago. He is regarded as one of the best in the industry.
With an impressive client portfolio and natural creative talent, Chris knows exactly what it takes to get a product, face or message in front of New Zealanders. Chris wrote the script and music for his inaugural musical State Highway 48, which toured throughout New Zealand starring well-known Kiwi actor, Shane Cortese. His governance roles have included chairing Hamilton Gardens Arts Festival, Creative Waikato and Clarence St Theatre.
Jana Rangooni, Broadcast Media Executive and Director
Jana is currently CEO of the Radio Broadcasters Association, on the board of Paralympics NZ and recently was recognised as an emerging talent in governance as the recipient of the Institute of Director’s Emerging Director Award.
Jana has more than 30 years’ experience in broadcasting and media, both in New Zealand and the United Kingdom. She’s worked in competitive commercial settings and run organisations with complex, multi-stakeholder environments. Somehow she’s also found the time to mentor young upcoming broadcasters.
Sonya Bateson, Head of News, Bay of Plenty Times
Sonya Bateson is a millennial on the rise with a thirst for great news and a passion for storytelling. She is the Head of News at the Bay of Plenty Times and has worked at NZME since 2011 for different titles across the Bay of Plenty.
Her journalistic portfolio has spanned education, health and Māori. She’s held her current role since 2017, managing the Times’ reporters and photographers, setting the daily news agenda, helping look after the bayofplentytimes.co.nz website and writing editorials.
Some parking is available in underground car park accessible from Durham Street.