A Common Cause: values-based communication that motivates change
BREXIT, M.A.G.A., the Climate Crisis, Marriage Equality and Whanau Ora. Although the campaigns behind these big issues may be very different, they do share one thing in common: values-based communication that motivates change.
Understanding how values work (what matters most to us) is essential to motivating people to understand and support your issue. And inspiring people to stay with you over the long-term.
In this short presentation, Marianne Elliott, co-director of The Workshop (the New Zealand affiliate of the international Common Cause network) will share some lessons about:
- Principles of evidence-led communication
- What values are and how they work
- Which values promote attitudes and behaviours helpful to social & environmental wellbeing
- How to craft more effective messages using values
- Practical implications for strategic planning, policy, programme design and campaigning.
Please join us for a brief introduction into values-based communication, and how you could incorporate this approach within your work.
Marianne Elliott is co-director of The Workshop, a not for profit policy and communications think-and-do tank based in Wellington. She is also a co-founder of ActionStation, a vehicle for Kiwis who believe in a fair and flourishing New Zealand and on the Board of Amnesty International New Zealand.
As a researcher, strategist and storyteller, Marianne has used story-based research, advocacy and campaigning to influence policy in New Zealand and elsewhere over the past two decades.
Marianne's work in policy advocacy and public narrative-setting is shaped by her commitment to clarity, creativity and compassion, and her work spans the breadth of social, economic and environmental issues. Her strengths are translating complex ideas into clear, compelling narratives and telling stories that help shift the dial of public opinion to support pro-social policy.
Doors lock at 6pm.