Nudging young voters to voteRegister Now
Local elections will be held in October this year. We want more Kiwis to get involved, because voter turnout has been declining in many areas of New Zealand since 1980s. In the 2016 local elections, the total national voter turnout was just 43 per cent with the lowest voter turnout in the 18-29 age group, at 34 per cent.
Is it young people’s fault for not voting, or politicians’ fault for not giving them anything to vote for? Presuming one side or the other is to blame, New Zealanders, especially young voters, are deciding not to vote in record numbers.
If you were tasked with changing non-voters’ mind for the upcoming local elections this year, how would you do it? What would be the way you address young voters? What behavioural nudges could you apply?
Listen to our panel of political communications experts, who will share their thoughts on the types of campaigns we’ve seen in the past elections and unveil the secrets of how to apply behavioural nudges to change non-voters' mindsets and behaviour.
Prof. Claire Robinson, Professor of Communication Design, Massey University
Professor Claire Robinson’s research interest is the visual communication of political messages in the context of election campaigning and political leadership. Her research has been disseminated through international peer reviewed journal articles, book chapters, international conferences and designs. Robinson is a frequent media commentator on New Zealand politics. She is available to supervise postgraduate students up to PhD level.
Daran Ponter, Councillor, Greater Wellington Regional Council
Daran Ponter served as a regional councillor for the Wellington constituency from 2010 to 2013. He unsuccessfully stood for re-election in 2013. Greater Wellington Regional Council voted to appoint Daran Ponter in 2016 as a councillor to fill the vacancy left by the resignation of Fran Wilde. Daran is a Labour Councillor with a proven voting record for lower bus fares, integrated ticketing, and a smarter approach to managing our environment.
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