River 2

Under the influence – content creation in a changing world

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  • 09/09/2020
  • 12:00 pm - 01:00 pm
  • Zoom, Webinar
  • CPD: 2.00
  • $0.00+GST (member), $35.00+GST (non member), $0.00+GST (student-member)
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According to the latest salary report, content creation is a major part of many PR professionals’ roles. But even when working at pace, it is important to ensure your legal obligations are not sidelined. Recent developments you may not be aware of could have serious implications for reputation – and threaten significant financial penalties for your organisation.

Find out about your obligations when working with media, managing social media and creating content. We’ll cover:

  • What you need to know about the tightening rules around influencer advertising.
  • Media partnerships – is your content misleading?
  • The case that put social media comments in the spotlight and suggests 'keyboard warriors' could become your new nightmare.
  • Defamation – when does fact or opinion become defamation? What about freedom of speech?

This live webinar, run by Bell Gully legal experts Tania Goatley and Kristin Wilson, will be full of examples of when these issues should be considered and how they may affect your company or agency in its day-to-day business.

Presenters

Tania Goatley, Partner, Bell Gully

Bell Gully partner Tania Goatley advises on all aspects of advertising promotions, particularly how they are affected by the Fair Trading Act and Privacy Act. Her practice encompasses intellectual property law, including copyright, passing off and trade mark infringement disputes and litigation. She is also active in media law, advising on defamation claims, appearing in Court on name suppression issues, and providing media law training to journalists.

Kristin Wilson, Senior Associate, Bell Gully

Bell Gully senior associate Kristin Wilson is an experienced litigator with expertise in advertising, food law, media law, intellectual property, privacy and cyber security. Kristin regularly provides legal advice to clients as to how to best comply with the Fair Trading Act, Privacy Act and Advertising Standards Authority codes. She vets advertisements and promotions, drafts terms and conditions, and responds to Advertising Standards Authority complaints. Kristin is also experienced in advising national and international clients on privacy law and data protection issues.