River 4

Is the comms strategy in danger of extinction?

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  • 13/11/2019
  • 04:30 pm - 06:30 pm
  • Camarera room (upstairs), 3 Hereford Street, The Arts Centre, University of Canterbury, Christchurch, Canterbury
  • CPD: 4.00
  • $15.00+GST (member), $30.00+GST (non member), $5.00+GST (student-member)
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As organisations become more streamlined and our customers demand plans (or even tactics without a plan sometimes!) that they can see and understand with minimal effort, is the traditional communications strategy still a relevant tool for us?

If you’re struggling to gain buy-in to your planning style or finding it hard to get cut-through with those who treat you like a channel rather than a strategic partner, this is the event for you!

Tim Marshall, LPRINZ and Deepti Bhargava, MPRINZ, APR are joining us from Auckland to lead our discussion and workshopping session. They’ll bring some innovative planning and presentation ideas of their own while encouraging attendees to think outside the box.

In this interactive session, we’ll deconstruct a communications strategy and through some quick case study exercises, teams will come up with some innovative ways to evolve your communications planning to a new level.

You’ll come away with some creative ideas for researching on a budget, analysing audiences in a new way, measuring stuff that matters and more.

Drinks and nibbles will be available from 4.30pm, session starts at 5pm sharp!

PRINZ is grateful to the University of Canterbury for hosting this event.

How to access:

Access is from the main quad (inside the Arts Centre complex).
Wheelchair access is available from Hereford Street.

Where to park:

The West End car park is nearby - entrance is off Cashel Street.
Charges: 0-30 minutes $2.00, 31-60 minutes $4.00, per half hour thereafter $2.00, or part thereof to a max of $24.00.

Please be aware of PRINZ payment and cancellation policy.