You can’t make a glacier lieRegister Now
Every March for the past 40 years, NIWA scientists have undertaken a survey over the Southern Alps, taking thousands of photographs over one long day, to record the retreating glaciers.
Knowing that shrinking glaciers are vivid indicators of climate change but something few get to see, the NIWA communications team planned to tell a story of global significance close to home. But first they needed to convince the scientists this was a good idea. Spoiler alert: they succeeded and also went on to win this year’s Special Project or Short-term Campaign PRINZ award.
NIWA Communications Manager Sarah Fraser, FPRINZ and Senior Media Advisor Susan Pepperell will talk about their project at this PRINZ Waikato lunch.
Come along to hear more and learn what it takes to develop an award-winning PR campaign.
Lunch is provided.
Please be aware of PRINZ payment and cancellation policy.