Reputation Risk Management
This course has been postponed. Please email firstname.lastname@example.org if you are interested in attending.
What's a reputation worth? Just ask carmaker VW, whose emissions defeat-device scandal looks likely to cost it many billions of dollars. Or, closer to home, Fonterra, which was sued by French company Danone for 690 million euros, not only for product recall costs but also for damage to the standing of the company and its products. But you don’t have to be a Fonterra or a VW to face reputation issues. Both smaller enterprises and local and central government bodies confront them too and often, call on their PR professionals to advise and assist.
These challenges highlight not only the critical threat reputation damage can bring, but also the importance of learning how to identify and mitigate reputation risk.
This workshop will teach you just that -- with a quickly actionable strategy. You'll learn about PR's role in dealing with reputation risk, and how to work with organisational leaders to put in place appropriate metrics. Workshop presenter Dr Chris Galloway from Massey University, Albany, is a specialist in reputation management and crisis, and a sought-after speaker on these topics.
Workshop attendees will be able to:
- Explain the concept of reputation risk
- Discuss realistic strategies to identifying and managing reputation risk
- Implement these strategies in ways that align with the business's existing risk management approaches
- Evaluate the effectiveness of the organisation's reputation risk management program.
Who should attend?
Professional communicators, risk managers, managers with corporate risk-related responsibilities, consultants, board members.
This course content aligns with the organisational capabilities section of the Global Capability Framework with particular emphasis on this summary:
- To facilitate relationships and build trust with internal and external stakeholders and communities
- To build and enhance organisational reputation
- to provide contextual intelligence
Dr Chris Galloway, MPRINZ, Senior Lecturer, School of Communication, Journalism and Marketing at Massey University.
Chris joins many years of experience as a journalist and senior public relations specialist to his academic interests in issue, risk and crisis communication. He has taught at universities in both Australia and New Zealand.
His other interests include the Middle East, especially the way public relations techniques are used to present and position different protagonists. He travels to the region as often as he can.
This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.
Please be aware of PRINZ payment and cancellation policy.
A student priced ticket to PRINZ courses is sometimes available for PRINZ student members. Please email the office if you are a student member and would like to attend this course.