River 4

It’s just not cricket! Public apologies and how to improve them

  • 14/08/2019
  • 07:30 am - 08:30 am
  • PRINZ office, 69 St Georges Bay Road, Parnell, Auckland
  • CPD: 4.00
  • $10.00+GST (member), $20.00+GST (non member), $5.00+GST (student-member)
  • Save to Calendar

This event has been postponed to September. We will update the details once we confirm the date.

Streuth! The Australian Cricket ball tampering scandal exploded in the cricket world in March 2018 exposing Australian Cricket leaders and the players to public scrutiny, extreme embarrassment and many, many apologies.

This interactive session will dissect the organisation and its players' apology game – who, what, when, where, how? Using press conference videos and discussing best-practice tips, you’ll learn how to improve public apologies faster than a pace bowler.

Bring your A-game!


Fred Russo, Executive Director, Botica Butler Raudon Partners

Fred has spent the past 12 years in New Zealand working with Fortune 500 companies, IT businesses and local start-ups. He has led or managed PR programmes for technology giants including Intel, Samsung, LG, and Symantec.

Fred moved to New Zealand from South East Asia in 2006, but originally hails from the United States of America. He holds a Bachelor of Science in Public Relations from Northern Arizona University. He was elected to Chair the PRINZ Northern Committee in 2017 and is a current PRINZ board member.

Nicole Steven, Senior Account Manager, Botica Butler Raudon Partners

Nicole is a corporate communications manager with a nose for stories good and bad. In her role she provides companies with sound media strategy and engagement, issues management, stakeholder communications, copywriting, research, case studies and social media management.

Prior to BBR, Nicole worked at arts and entertainment agency, Elephant Publicity, where she led large-scale publicity campaigns for major festivals and national tours, as well as smaller campaigns with local artists. Nicole has also done TV crew work for South Pacific Pictures and holds a Bachelor of Performing Arts from Unitec.