PR Summer Camp 2020 AKL - Two day course
Online registration for this course has now closed. If you would like to attend please email firstname.lastname@example.org
Take some time out before the business of 2020 begins to refresh, revitalise and rethink your skills. Come and recharge at PRINZ PR Summer Camp 2020 - a hothouse of learning designed to put you ahead of the pack.
PR Summer Camp has something for everyone - it is a great introduction to public relations, communication and stakeholder relationship management, a refresher to keep you up to date or a taste of what's new in public relations practice. It is relevant to all practitioner levels and, as well as the chance to reflect, refresh and revisit your skills, you’ll meet and network with fellow professionals.
Two days of ‘hands-on, plug-in and play' professional development includes news writing, social media and online engagement, mobile video basics, managing reputation, communication measurement and reporting results plus what’s new and what’s ahead for the PR profession as we head towards a new decade.
By the end of PR Summer Camp you will be writing sharper copy, scripting for chatbots, video blogging like a pro, and ready to put your newly refreshed skills to work protecting your organisation's reputation and delivering top class results.
- Write now – writing for news, social, web and chatbots - finding the right stories and choosing the words to make them work
- Picture this – words to visuals - the essential guide to mobile video for today’s busy practitioner
- Life online – the social media toolbox, dealing with artificial intelligence, the algorithm challenge and what you need to know in 2020
- Protecting reputation – are you a good reputation guardian? A look at the highs and lows of reputation management and must-do monitoring every practitioner should undertake
- Proof positive – how to prove the worth of PR and communication. Tools and techniques to help you measure, evaluate and report on your work
- Marvellous microsites– how to design, build and operate an online presence from blog to website and beyond - and a ‘how to’ practical put together a microsite for special events or emergency communication
- Making the most of all channels - how to operate in today's environment
- A refreshed understanding of public relations and communication management
- Developed understanding of current and future practice requirements
- Developed understanding of reflective practice and its role in skills development
- Refreshed engagement with a variety of professional skills and competencies
PR Summer Camp content aligns with the organisational and communication capabilities section of the Global Capability Framework with particular emphasis on this summary:
- To facilitate relationships and build trust with internal and external stakeholders and communities
- To build and enhance organisational reputation
- To provide contextual intelligence
- To align communication strategies with organisational purpose and values
- To identify and address communication problems proactively
- To conduct formative and evaluative research to underpin communication strategies and tactics
- To communicate effectively across a full range of platforms and technologies
Catherine Arrow, FPRINZ, FCIPR, Founding Chartered
Public Relations Practitioner
Catherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.
A PRINZ Fellow, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management.
Alongside her training and consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.
This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.
Please be aware of PRINZ payment and cancellation policy.
A student priced ticket to PRINZ courses is sometimes available to PRINZ student members. Please email the office if you are a student member and would like to attend this course.