River 10

Issues and Crisis Management

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  • 07 - 09/07/2020
  • 09:30 am - 12:30 pm
  • Online
  • CPD: 10.00
  • $395.00+GST (member), $595.00+GST (non member), $395.00+GST (student-member)
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This course will now be held online.

The course will be presented via Zoom in the following sessions:

- Tuesday 7 July, 9.30am - 12.30pm
- Thursday 9 July, 9.30am - 12.30pm

Issues Management Overview

Issues management is the practice of preparing an organisation to manage any issues which may affect its reputation; and the art and science of dealing with such issues when they, inevitably, arise. In this programme, participants will learn how to identify potential risk issues and develop plans which help your organisation prepare for, avoid or mitigate and ultimately manage its response to critical issues. The content will include real-life examples as well as hypothetical scenarios to allow participants think through the steps required to consider the risks and plan for issues which could impact on your organisation.

Key content:

  • What is issues management?
  • Identifying your organisation’s risk profile and potential issues
  • Developing strategies and responses
  • Case studies and practical exercises using real and hypothetical scenarios

Learning outcomes:

  • Understanding of issues management
  • Understanding how to identify and analyse potential risks/issues
  • Developing practical plans to prepare for managing issues

Crisis Management Overview

This part of the day will consider the principles of good crisis management and best practice approaches in New Zealand and overseas. The module will consider what constitutes a crisis and how organisations can/should prepare for them. What is the role of the communications professional in a crisis situation and what processes, plans and procedures are required to help an organisation successfully navigate through a crisis? This programme is for any communicator who wants to understand crisis management and be able to assist their organisation to prepare for and respond to a crisis.

Key content:

  • What constitutes a crisis?
  • How can organisations prepare for a potential crisis
  • The role of the PR professional / communications advisor
  • Managing communications during a crisis, including media management
  • Case studies and practical exercises using real and hypothetical scenarios – how would you respond?

Learning outcomes:

  • Understanding crisis management
  • Identifying potential crises in your environment
  • Understanding the principles of crisis communications planning and management

Presenter

Brian Finn, FPRINZ

Brian Finn is the founder and director of Engage Group, an Auckland-based public affairs consultancy that offers public affairs, media, issues and crisis management counsel, stakeholder and government relations, brand and sponsorship support. Its clients include organisations operating in the film and television, tourism, sport, major events, food, local government and charity sectors. Brian’s background includes heading up in-house corporate communications functions and leading large agency teams. He was head of public affairs for the New Zealand Rugby Union from 2004 until 2011 and for several of those years he also led communications for Rugby New Zealand 2011, the organising committee for the highly successful Rugby World Cup (RWC) 2011. His work on the RWC 2011 Bid won the Public Relations Institute of New Zealand’s Supreme Award in 2006.


This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

A student priced ticket to PRINZ courses is sometimes available at a cost of $175 plus GST. Please email the office if you are a student member and would like to attend this course.

This course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary:

Professional Capabilities (those expected of any professional)

  • To provide valued counsel and be a trusted advisor
  • To offer organisational leadership
  • To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations
  • To develop self and others, including continuing professional learning.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

A student priced ticket to PRINZ courses is sometimes available to PRINZ student members. Please email the office if you are a student member and would like to attend this course.