River 10

How to be an influencer within your organisation

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  • 28 - 04/06/2020
  • 09:30 am - 11:00 am
  • Online
  • CPD: 10.00
  • $395.00+GST (member), $595.00+GST (non member), $395.00+GST (student-member)
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This course has been moved online and will be presented via Zoom over several sessions.

Session dates:

  • Thursday 28 May - 9.30am
  • Tuesday 2 June - 9.30am
  • Thursday 4 June - 9.30am

All sessions will be 1.5 hours long.


Communications: everyone has an opinion, and everyone thinks they’re an expert. It’s a problem accountancy and legal teams in organisations rarely encounter, but for communication professionals it can be a common frustration, and it means that – more than any other professional service – we need to be brilliant at influencing.

Great influencing skills can ensure communications professionals are at the top table, able to advise on strategy, and in a position to make a real difference to their organisation’s decision making and therefore its reputation.

Gaining influence is an important skill for communicators. It is not more important than being technically brililant, but it can be as important, for a practitioner who wants to progress, and really make a difference.

Course content

This will be an interactive workshop, where participants will be able to put their influencing abilities to the test in a safe environment. In this workshop we will discuss and learn about:

  • why influence matters, and what difference influence can make
  • what senior management teams want from their communication teams
  • what happens without influence (war stories)
  • key attributes of influential people
  • tools and techniques for gaining more influence

Learning outcomes

Workshop attendees will be:

  • More confident in their ability to influence
  • Able to critically assess their own influencing skills, and know the areas they need to work on to gain more influence
  • Able to implement influencing strategies that are appropriate in their workplace and in their team context

Who should attend?

Professional communicators, particularly those at junior or intermediate levels, or those working in challenging organisational contexts.

Warning: this workshop will not offer quick fixes or short cuts! It genuinely is a “work”shop – participants will need to be ready to participate actively and use the time to critically assess their work and their role.


Tracey Bridges

Tracey Bridges has built a reputation as one of Australasia’s leading practitioners in the areas of strategic communications, behaviour change and issues management. A PRINZ Fellow, she has worked on projects involving public, private and not for profit organisations. She is an experienced facilitator, and provides professional development assistance to senior teams on topics such as leadership communications, listening, strategy development and behaviour change.

Tracey was a founding partner of trans-Tasman communications consultancy SenateSHJ, and until recently, SenateSHJ’s New Zealand Managing Partner. These days, Tracey is a Director and co-Founder of The Good Registry, a social enterprise helping people translate their gift spending into donations to good causes. She’s also a Director at the Wellington Economic Development Agency, and a Trustee for the Wellington Regional Stadium Trust and the Digital Media Trust.

This course content aligns with the professional capabilities section of the Global Capability Framework with particular emphasis on this summary:

Professional Capabilities (those expected of any professional)

  • To provide valued counsel and be a trusted advisor
  • To offer organisational leadership
  • To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations
  • To develop self and others, including continuing professional learning.

  • This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

    Please be aware of PRINZ payment and cancellation policy.

    A student priced ticket to PRINZ courses is sometimes available to PRINZ student members. Please email the office if you are a student member and would like to attend this course.