River 10

Community engagement and stakeholder relationships

  • 20/11/2019
  • 09:30 am - 04:00 pm
  • Cliftons Wellington, Level 28/100 Willis St, Wellington
  • CPD: 10.00
  • $495.00+GST (member), $795.00+GST (non member), $495.00+GST (student-member)
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This course is confirmed.

Online registration for this course is now closed. If you would like to attend please email rheanna@prinz.org.nz.


Community engagement and relationships with stakeholders are fundamental to any successful business – whether profit or not-for-profit.

Both are key elements on a continuum that should be within any PR practitioner’s toolkit.

This course will provide insight into how the PR practitioner can maximise both elements to contribute to organisational success and especially how to simplify and embed good engagement and relationship practices.

A practical outcome of the course will be creating a community engagement and stakeholder relationship framework that can be applied to your own work place.

Key Content

  • Principles of community engagement and stakeholder relations
  • The language of “engagement” and “relationships”
  • The role of strategic influencing as a PR practitioner
  • Developing a community engagement and stakeholder relationship framework
  • Case studies that demonstrate good and bad practice in these two elements of communication delivery

Learning Outcomes

  • Develop a deeper understanding of stakeholder engagement and community relations
  • Understanding the role of the PR practitioner in advocating and implementing community engagement and stakeholder relations
  • Practical tips on how you can improve and embed both elements within your organisation
  • Avoiding common mistakes and how to address those tricky engagement and/or relationship issues
  • The application of stakeholder engagement and community relations planning
  • Examination of successful and unsuccessful examples - and learning from each other

Who should attend?

Junior to Intermediate (2-5 years practitioner level) or longer working but new to this area of public relations and communication management.


Elizabeth Hughes

Elizabeth Hughes has worked in public and private sector strategy and communication for 25 years. Her career covers a number of small to large councils, Local Government New Zealand, government departments and work for NZ Police, Civil Defence, Ministry for the Environment, Department of Building and Housing, Children's Commission, Elections NZ and Department of Internal Affairs.

Drawing on experience working with staff from both small and large organisations she is best known for innovation and communication achievements in the local government and public sectors. Elizabeth has a degree in environmental management and post-graduate qualifications from the Melbourne Business School in communication and managing business relationships. Elizabeth is a strategy and communication specialist who is in private practice.

This course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary: To communicate effectively across a full range of platforms and technologies.

Communication Capabilities

  • To align communication strategies with organisational purpose and values
  • To identify and address communication problems proactively
  • To conduct formative and evaluative research to underpin communication strategies and tactics
  • To communicate effectively across a full range of platforms and technologies.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.
Please be aware of PRINZ payment and cancellation policy.