River 4

Is the comms strategy in danger of extinction?

  • 12/02/2020
  • 04:30 pm - 06:30 pm
  • The Royal New Zealand College of General Practitioners, Level 4, 50 Customhouse Quay, Wellington
  • CPD: 4.00
  • $15.00+GST (member), $30.00+GST (non member), $5.00+GST (student-member)
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Online applications are now closed. Please email violet@prinz.org.nz if you'd like to come along.

As organisations become more streamlined and our customers demand plans (or even tactics without a plan sometimes!) that they can see and understand with minimal effort, is the traditional communications strategy still a relevant tool for us?

If you’re struggling to gain buy-in to your planning style or finding it hard to get cut-through with those who treat you like a channel rather than a strategic partner, this is the event for you!

Tim Marshall, LPRINZ and Deepti Bhargava, APR are joining us from Auckland to lead our discussion and workshopping session. They’ll bring some innovative planning and presentation ideas of their own while encouraging attendees to think outside the box.

In this interactive session, we’ll deconstruct a communications strategy and through some quick case study exercises, teams will come up with some innovative ways to evolve your communications planning to a new level.

You’ll come away with some creative ideas for researching on a budget, analysing audiences in a new way, measuring stuff that matters and more.

Drinks and nibbles will be available from 4.30 pm, session starts at 5 pm sharp!

PRINZ is grateful to the RNZCGP for hosting this event.

Please be aware of PRINZ payment and cancellation policy.