River 4

Collaborating for success: How to get the most from your agency relationships

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  • 30/10/2019
  • 07:30 am - 09:30 am
  • Level 3, The Treasury, 1 The Terrace, Wellington
  • CPD: 4.00
  • $15.00+GST (member), $25.00+GST (non member), $5.00+GST (student-member)
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Does your organisation engage the services of public relations, research or advertising agencies or consultancies? Are you satisfied with your relationship with your agency? Are you sure you’re getting the best results for your budget? Are you managing them as well as you could?

This workshop is for people in in-house roles who work with public relations, research or advertising agencies, who are keen to get more out of their agency relationships.

The workshop will be led by Tracey Bridges FPRINZ, who had a two-decade career in communication consultancy, working with public, private sector and NGO clients, and alongside a range of advertising and research partners. She understands how consultancy businesses work, and has also seen the best and the worst in terms of client management of suppliers.

She’ll talk about how to set your relationship up for success, how and when to review it, and some traps to avoid. The workshop will allow plenty of time for questions and discussion, and will be held under the Chatham House Rule.

You are welcome to arrive for coffee and a chat from 7:20 am.

Presenter

Tracey Bridges, FPRINZ, Co-founder and Director of the Good Registry

Tracey Bridges worked for 20 years in communication consulting, at Logos Public Relations, Porter Novelli and finally at SenateSHJ, a business she co-founded in 2003. She sold her shares in SenateSHJ in 2016, and these days is co-founder and director of the Good Registry, a professional director, a mentor, and a fellow of PRINZ. She has expertise in strategy, behaviour change, social marketing and leadership, and helps organisations do more good through improved strategy, leadership and engagement.


Please be aware of PRINZ payment and cancellation policy.