Change CommunicationRegister Now
Communicating through change requires refined and focused use of all your talents as a communication professional. Change is one of those disruptive elements in a workplace that can cause anxieties, uncertainty and perceived threat – to senior manager and every employee in equal measure. These in turn can lead to low morale, loss of productivity, staff disengagement and even reputational risk.
And it is not the magnitude of change that matters – the change can be as significant as a total restructure, a new Chief Executive, the introduction of new ways of working or as seemingly innocuous as a new brand. Any change that affects how people feel within and about your organisation will require communication that is credible, consistent and responsive. It also requires a special focus on clarity.
This one day course provides guidance to communication professionals around key aspects of addressing the communication needs of change.
Participants will come away with a pragmatic understanding of the key elements of change communication and an outline of a tailored change communication plan for their own organisation.
- Introduction - overview
- Types of change: super-nova, stepped, selective, sudden
- Where to start: a template to assess elements/scale of change
- Leadership and the role of the communication professional in change
- Change communication plan for your organisation – getting it started
- What does successful change communication look like? What will make it fail?
- What to do if it all goes bad and the change is under attack – internal and external
- Celebrating change
Elizabeth Hughes has worked in public and private sector strategy and communication for 25 years. Her career covers a number of small to large councils, Local Government New Zealand, government departments and work for NZ Police, Civil Defence, Ministry for the Environment, Department of Building and Housing, Children's Commission, Elections NZ and Department of Internal Affairs.
Drawing on experience working with staff from both small and large organisations she is best known for innovation and communication achievements in the local government and public sectors. Elizabeth has a degree in environmental management and post-graduate qualifications from the Melbourne Business School in communication and managing business relationships. Elizabeth is a strategy and communication specialist who is in private practice.
This course content aligns with the professional capabilities section of the Global Capability Framework with particular emphasis on this summary:
- To align communication strategies with organisational purpose and values
- To identify and address communication problems proactively
- To conduct formative and evaluative research to underpin communication strategies and tactics
- To communicate effectively across a full range of platforms and technologies
- To facilitate relationships and build trust with internal and external stakeholders and communities
- To build and enhance organisational reputation
- To provide contextual intelligence.
Professional Capabilities (those expected of any professional)
- To provide valued counsel and be a trusted advisor
- To offer organisational leadership
- To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations
- To develop self and others, including continuing professional learning
This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.
Please be aware of PRINZ payment and cancellation policy.
A student priced ticket to PRINZ courses is sometimes available at a cost of $200 plus GST. Please email the office if you are a student member and would like to attend this course.