February 2019 e-Report

  • President's Pen
  • Chief Executive's Report
  • PRINZ News
  • Industry News
  • Partner News
  • New Members

President's Pen

We are not spin doctors 

It’s hard to know what to say when people demean Public Relations as spin and call us spin doctors, and worse. There was an example recently on Stuff. Media commentator Dr Gavin Ellis said of PR people like you and me: "Everything is calculated, spindled and massaged to give the answer they want to give rather than the answer they should be giving.” And we face the same scrutiny and criticism from business people who’ve been burned by using a consultant who isn’t one of us professionals.

Being lumped in with people who aren’t PR professionals and who aren’t following the PRINZ Code of Ethics is tough for those of us who do our best to play it with a straight bat.

PRINZ Chief Executive Elaine Koller managed (even though it was placed right at the end of the story) to point out the timeliness and access benefits PR people provide in getting a media response to their questions. And Elaine’s first comment is what we should all say: “Proper PR and communication is open and honest and transparent.” It’s not about making your organisation look good when things obviously aren’t. It’s not promotion.

But we don’t always have the chance to stick up for ourselves. So here are some things you can do every day to show the world that PRINZ professionals are the real professionals.

  • Keep current, be in the know: soak up as many PRINZ courses, seminars, free webinars, and local networking meetings as you can.
  • Never assume you know it all: learn from your professional peers on the job.
  • Test yourself: sit the APR exam, enter the PRINZ awards – entriesare open now!
  • Bone up on the PRINZ Code of Ethics and how they apply to your everyday work
  • Learn from the best: soak up the award winners. Their case histories are published our website every year.
  • Spread the word: tell your clients, your workmates, anyone who should know that you’re a PR professional, trained, tested and true.

It’s only by setting the right example, by doing the right thing, sticking together and spreading the word that we can show we’re genuine professionals. And that’s not spin.

Felicity Price, FPRINZ, ONZM


Chief Executive's Report

It’s time to renew your membership

Thank you for your ongoing support of PRINZ and your valuable contribution in advancing the public relations and communication management profession in New Zealand.

To ensure we truly represent the industry your continued support through membership is essential to us. You'll soon receive a reminder to renew your PRINZ membership for 2019 and we appreciate you giving it your prompt attention.

The more you put in, the more you get out of it! Make the most of your membership:

Connect with your PR peers

Enhance your professional skills

Take your career to the next level

Stay on top of the trends

Be recognised

Demonstrate professionalism and commitment to the industry


As the largest industry association for public relations and communications management professionals PR in NZ, PRINZ advocates for members on issues.

The annual PRINZ Awards are our industry’s most high-profile way to highlight the breadth of PR practice and showcase our work - work that makes a difference to our organisations, our clients, and our stakeholders. So, take this opportunity to gain internal recognition or client accolades by entering the PRINZ Awards. Enter the 45th PRINZ awards. Submissions for entry close 5pm on 11 March 2019. More information and draft entry forms can be found here.

Thank you for your continued support.

Elaine Koller

Twitter: @PR_InstituteNZ


45th PRINZ Awards - Now Open for Entry

Entries have now opened for the 2019 PRINZ Awards - the public relations and communication management industry's celebration of excellence in creativity and professionalism.Entries are welcomed online until 5pm on Monday 11 March 2019, with late entries accepted until 5pm on Wednesday 13 March.

Read more

Congratulations to members who achieved 2019 Certificate of Practice 

Last year 54 PRINZ members reached the PRINZ CPD target (60 CPD credits) and 36 members were awarded a 2019 Certificate of Practice.

Congratulations to Aakanksha Mehta, Adrienne Bell, Ady Schwartfeger, Alice Hsueh, Annalie Brown, Asher Wilson-Goldman, Catherine Arrow, Danae Etches, Elaine Koller, Fiona Cassidy, Gina McKenzie, Haidee Scott, Heather Claycomb, Jacky James, Julia Moore, Julienne Fiddes, Kiely Evans, Kyna Hart, Lana Corrigan, Laura Skerritt, Lee Harris, Lily Ng, Marie Simpson, Mary Lambie, Monica Helbano, Morwenna Grills, Nicola Lee, Paul Hayes, Peta Goldsworthy, PJ Chou, Sandra Groves, Sandy Trigg, Sarah Bennett, Sioux Campbell, and Stephanie Robertson.

PRINZ Professional Development Plan 2019 is open for submission. Complete the plan now so you are eligible to receive your 2020 Certificate of Practice on completion of 60 CPD credits. 

Find out more

Modernising PRINZ Governance

The National Council (aka the PRINZ Board) believes it needs updating - and we’d appreciate if you could please take a few minutes to give us your opinion and suggestions.

Read more

Ensure your PRINZ profile is up to date 

Have you got a new job in the new year? Update your PRINZ dashboard here to make sure your details are correct. Please contact us if you would like further assistance.

Update yourprofile details now

Industry News

Building Industry Federation appoints new CEO

The New Zealand Building Industry Federation announced that it has appointed Julien Leys, formerly General Manager and Partner of SenateSHJ in Auckland, as its new CEO.

Read more

A loss of the PR industry

Peter Gilmour, FPRINZ, one of the profession’s more high profile practitioners in the 1980s and 1990s, and a former President of PRINZ (1983-84), died on January 30 2019 after a short illness.

Read more

Wright Communications joins Climate Leaders Coalition

Sustainability-focused PR agency, Wright Communications, has joined the Climate Leaders Coalition as part of its on-going commitment to sustainability and reducing climate change.

Read more

Partner News

PRINZ warmly thanks its valued partners. Click here to read more.

  • Research First: Assumption is the mother of many things
  • AON: Professional Indemnity insurance

New Members

Adele Broadbent, Australian and New Zealand College of Anaesthetists (ANZCA)

Amy Richardson, SKYCITY Entertainment Group

Angela Couper, Tauranga City Council

Ashleigh Monk, Rātā Foundation

Beverley Tse, St John

Brooke Lavery, Tauranga City Council

Catherine Gaffaney, New Zealand Automobile Association (AA)

Campbell Hodgetts, Fonterra

Charlotte Hird, Department of Corrections

Christina Harris Pakeho , Department of Conservation

Claire Robson, Wise Management Services Ltd

Clare Bisso, Seequent Ltd

Courtney Johnson, Auckland University of Technology (AUT) - Student group

Dani McDonald, New Zealand Māori Tourism

Eddie Fisher, Auckland University of Technology (AUT) - Student group

Ellen Dorset, Spark New Zealand

Emily Oakley, Priority Communications Ltd

Esmee O'Brien, Kordia & Aura Information Security

Eva Wolf, Tauranga City Council

Fiona Morris, Land Information New Zealand (LINZ)

Hayley Maxwell, Wise Management Services Ltd

Holly Hatch-Stevens, SKYCITY Entertainment Group

Jacqueline Jardine, Tauranga City Council

Jade Martin, Campbell Squared Communications

Jamie Morris, Royal New Zealand College of General Practitioners (RNZCGP)

Jem Yoshioka, Worksafe New Zealand

Jessica Morris, Wright Communications Limited

Julia Boraston, Royal New Zealand College of General Practitioners (RNZCGP)

Julia Unger, Artisan Consulting

Karine Fox, Chapman Tripp

Katrina Doyle, Hono PR

Laura O'Donnell, Tauranga City Council

Liesa Hurn, KPMG

Louise Mankelow, Wellington South Baptist Church

Margie Clark, University of Otago

Mariken de Vries, Tauranga City Council

Nichola Papatsoumas, Worksafe New Zealand

Rachael Anderson, New Zealand Defence Force

Rosalind Gould

Rosie Lynch, Department of Corrections

Sarah Lapslie, Te Rūnanga o Ngāi Tahu

Sarah Kennerley, New Zealand Defence Force

Scott MacLeod, Tauranga City Council

Simon Makker, Regenerate Christchurch

Suzanne Gaier, Wise Management Services Ltd

Victoria Smith, Victoria Smith Communications