2018 PRINZ Awards results announced

PRINZ Supreme Award Winner – Department of Internal Affairs

The Department of Internal Affairs has been awarded the Supreme Award for its entry ‘He Tohu Exhibition’ at the 2018 annual PRINZ Awards.

This campaign, to re-house New Zealand’s iconic constitutional documents, reached the hearts and minds of New Zealanders for a once-in-a-lifetime event that captured national attention. The campaign also won the ‘Marketing Communication – Integrated’ Award category.

Chief Judge Lisa Finucane, FPRINZ, said the entry encompassed both professionalism and the creativity and heart that identifies winning campaigns.

“This campaign was well-planned and crafted. It had a creative idea at its heart and execution that followed through on its promises,” she said.

“The campaign team confronted the need to rebuild stakeholder relations and create a positive public response for a project that had faced criticism in the past. The entry exemplifies everything a marketing PR campaign should be and showcases the results of a truly integrated campaign.”

The Supreme Award was among those presented at the PRINZ Awards Gala Dinner in Hamilton on Wednesday 30 May. All PRINZ Award category winners are considered for the Supreme Award. Graduates of the 2017 Accreditation in Public Relations (APR) programme, a new PRINZ Life Member and four new Fellows were also recognised at the Gala Dinner.

Winners of the PR Consultancy of the year categories were also announced at the gala dinner. HMC Communications, Hamilton, won the small to medium category. Campbell Squared Communications, Tauranga won the medium to large category for a second year in a row. Wright Communications, winner of the small to medium category in 2017, was highly commended in the medium to large category this year.

The PRINZ Awards are now in their 44th year, recognising excellence in New Zealand’s public relations and communications industry, promoting continuous improvement, and celebrating best practice. This year’s awards attracted 87 entries from around the country.

The Awards are judged by Fellows and senior practitioners of the Institute with the assistance of international colleagues.

Results 2018 PRINZ Awards

Supreme Award

Winner: He Tohu Exhibition - Cheryl Klaui, Darin To’o, Jenny Riches, Kim Chambers and Rebecca Lancashire, Department of Internal Affairs

Corporate Public Relations

Winner: Countdown phases out single-use plastic bags – supermarket brand takes leading position - James Walker, Kate Porter and Katherine Klouwens of Countdown; Courtney Stayte, Louise Wright and Sarah Williams of Porter Novelli and Holly Lindsey and Rose MacNicol of Fuse

Highly Commended: Investing for your energy future – Helen Duncan, Powerco

Government / Quasi Government Public Relations

Winner: Walesi – connecting a country, transforming a nation - Angela Campbell, Corrie Taylor, Jessica Cushing, Scott Campbell and Yannis Naumann, Campbell Squared Communications

Highly Commended: 100 or 110 – what do you think? - Claire Pedersen-Croll and Janette Williams, New Zealand Transport Agency

Internal Communications

Highly Commended: NZME: Driving strategy in our regional offices with Boggsy’s bus - Rowena D’Souza and Jessica Nutley, NZME

Highly Commended: Turning Auckland DHB pink to launch anti-bullying programme

Speak Up | Kaua ē patu Wairua - Maxine Stead and Rachel Lorimer, Auckland DHB

Limited Budget / Not-for-Profit Public Relations

Highly Commended: Good Heavens – Great Barrier Island’s dark sky – Anika Forsman, Auckland Tourism, Events and Economic Development

Highly Commended: Re:scam – turning the tables on scammers - Chloe Tonkin, Claudia Macdonald, Max Burt and Sean Brown, Mango

Highly Commended: The Treecreeper that rose from the ashes - Jo Scott, Great Scott Communications and Francesca Eathorne of Antarctic Heritage Trust

Marketing Communication – Integrated

Winner: He Tohu Exhibition – Department of Internal Affairs - Cheryl Klaui, Darin To’o, Jenny Riches, Kim Chambers and Rebecca Lancashire, Department of Internal Affairs

Highly Commended: Reconnecting New Zealand – the story of a road opening - NCTIR and New Zealand Transport Agency

Marketing Communication – Public Relations

Winner: Doing things differently: How to introduce the country’s toughest farming rules - Chelsea Halliwell, Resolve Communications; Angus McLeod and Gerald Raymond, Environment Canterbury

Winner: Vector lights of Auckland Harbour Bridge - Fiona McCauley and Sara Cairney, Auckland Council; Richard Llewellyn, Vector; Anika Forsman of Auckland Tourism, Events and Economic Development

Highly Commended: The sparky experience – Lorraine Harding, Powerco

Special Project or Short-term Campaign

Winner: People power: Engaging the New Zealand public with the 2017 general election - Annalie Brown, Jenna Ward, Jennifer Little, Paul Mulrooney, Sidah Russell and Ryan Willoughby, Massey University

Winner: Uniting Auckland to save 20 in a time of crisis - David Hawkins, Gemma Bridge, Janie Smith, Maxine Clayton, Melanie Verran, Rachel Hughes and Ramari Young, Watercare Services

Highly Commended: Bulls Eye: A Genetic Game-changer to produce greener cows - Peta Goldsworthy and Charlotte FitzPatrick, HMC Communications

Communicating in Diversity

Highly Commended: Say it Tika (Say it right) - Katie Smith and Joanna James, FCB and Kiri Coughlan, Vodafone NZ

Sustained Public Relations

Winner: Competition can’t stop us: keeping customers using convincing community relations – Bethany Chapman and Heather Claycomb, HMC Communications

Highly Commended: GP – heart of the community - Angela Paul, Helen Morgan-Banda and Katie Mathison of the Royal New Zealand College of General Practitioners

Paul Dryden Tertiary Award

Winner: Mercy Ships New Zealand: A Maritime Campaign - Amelia Cheng, Cathrine Pierce, Elizabeth Osborne and Michael Bain, AUT University

Sally Logan-Milne Young Practitioner of the Year

Winner: Natasha Stubbing, Northland Regional Council

Highly Commended: Bethany Chapman, HMC Communications

Highly Commended: Hannah Ross, Adhesive PR

Highly Commended: Lydia Tebbutt, Spark New Zealand

Highly Commended: Morgan Bailey, Rocket Lab

Highly Commended: Tessa Donovan, SenateSHJ

PR Consultancy of the Year (small – medium)

Winner: HMC Communications

PR Consultancy of the Year (Medium – Large)

Winner: Campbell Squared Communications

Highly Commended: Wright Communications