Changes benefit communities thanks to PRINZ Supreme Award winners


Two campaigns demonstrating the real impact public relations can have on social change share the Supreme Award in the 2017 Public Relations Institute of New Zealand (PRINZ) Awards.

Developing a programme to reconnect Te Wairoa whānau with their iwi saw one of the largest Treaty settlements to date signed with support of a significant number of engaged stakeholders. Angela Campbell, Scott Campbell and Rebecca Savory of Campbell Squared Communications, Tauranga, ran a campaign that their clients said was a major factor in its overwhelming success, “…teaching us to move beyond our cultural constraints.” The campaign also won the new Awards category “Communicating in Diversity”.

2017 Supreme Award Winner - Campbell Squared Communications, Tauranga

Chelsea Halliwell of Resolve Communications, Christchurch also received the Supreme Award for ‘Nothing but the facts – how Redcliffs won its school back’. This campaign, to reverse the Ministry of Education’s decision to close Redcliffs School post-earthquake, harnessed support beyond the immediate community. Its effective lobbying resulted in the desired changed. The campaign also won the ‘Not for Profit/Pro Bono’ Award category.

2017 Supreme Award Winner - Chelsea Halliwell, Resolve Communications, Christchurch

PRINZ Awards Chief Judge, Lisa Finucane, FPRINZ, said that while presenting two winners is unusual and was last done in 2012, the outcomes of both campaigns indicated a real social shift and it was impossible to separate the two.

“These were two excellent campaigns and certainly demonstrate the way ethical public relations can be used to engage communities and decision makers. They both demonstrate a clear two-way flow of information, reaching people and groups that may have been missed in the past, and helped achieve an outcome with real benefits to stakeholders,” she said.

“It was interesting to see the standouts this year had a social agenda, while last year the Supreme Award went to a marketing communications campaign. There is a huge amount of variety in the work done by PRINZ members and no two years of Awards are the same.”

The Supreme Awards were among those presented at the PRINZ Awards Gala Dinner in Christchurch on Thursday 25 May. New recipients of the Professional Accreditation (APR), and new Fellows were also recognised.

In another first, this year PRINZ introduced a PR Consultancy of the Year category. Winners of these were Wright Communications, Auckland (Small/Medium), and Campbell Squared Communications, Tauranga (Medium/ Large). Nikki Wright, principal of Wright Communications was voted a Fellow this year, while Campbell Squared won Supreme Award.

The PRINZ Awards are now in their 43rd year, recognising excellence in New Zealand’s public relations and communications industry, promoting continuous improvement, and celebrating best practice. This year’s awards attracted a record 98 entries from around the country.

The Awards are judged by Fellows and senior practitioners of the Institute with the assistance of international colleagues.

All PRINZ Award winners considered for the Supreme Award and are eligible to enter the global COMM PRIX Awards organised by the Global Alliance for Public Relations and Communication Management.

Results 2017 PRINZ Awards

Supreme Award

Winner: Now is our time! Building a better future for our whānau – Angela Campbell, Scott Campbell, and Rebecca Savory, Campbell Squared Communications

Winner: Nothing but the facts – how Redcliffs won its school back – Chelsea Halliwell, Resolve Communications

Communicating in Diversity

Winner: Now is our time! Building a better future for our whānau – Angela Campbell, Scott Campbell, and Rebecca Savory, Campbell Squared Communications

Highly Commended: Check for me before you turn the key (The Safekids Aotearoa driveway safety campaign) – Anthony Rola, Safekids New Zealand

Highly Commended: Igniting the Runway - Tiki Āhua – Jacky James, Jenha Phillips, Rebecca Roling, Matt Hunt, and Julienne Fiddes, Shine PR

Corporate Public Relations

Winner: SKYCITY Auckland: Shifting Brand Perceptions – Colin Espiner, Kelly Armitage, Justene Taua, and Rebecca Foote, SKYCITY Entertainment Group

Winner: The 2017 Colgate Games: New Zealand's Junior Olympics – Raphael Hilbron, Sarah Austen-Smith, and Tessa Donovan, SenateSHJ

Government / Quasi Government Public Relations

Winner: Auckland Council Menacing Dogs Amnesty – Sharon Buckland, PR Locum Ltd; Samuel Baxter and Katherine Forbes, Auckland Council

Highly Commended: #MISSINGTYPE – more than just a hashtag – Sandy Trigg, Grace Vujnovich, and Simone van Asbeck, Network Communication; Asuka Burge, Annabel Coxon, and Nephi Arthur, New Zealand Blood Service

Highly Commended: Moving hearts and minds – relocating staff and patients from iconic 1950s The Princess Margaret Hospital to state of the art new hospital facilities 20km away at Burwood Hospital – Karalyn van Deursen, Canterbury District Health Board

Internal Communications

Winner: We’re better, connected; ‘Workplace by Facebook’ – Daniel Chasemore, James Walker, and Sarah Tora, Countdown

Highly Commended: Promoting the 2016 Canterbury DHB Staff Wellbeing Survey – Donovan Ryan, Great Scott! Communications

Limited Budget or Not-for-Profit Public Relations

Winner: Nothing but the facts – how Redcliffs won its school back – Chelsea Halliwell, Resolve Communications

Highly Commended: Macular Degeneration Awareness Week campaign 2016 – Anna Radford and Suzanne McNamara, Cadence Communications

Highly Commended: Massey's Olympic gold – Jenna Ward, Sidah Russell, Louise Vallant, Ryan Willoughby, Jennifer Little, and Paul Mulrooney, Massey University

Marketing Communication – Integrated

Winner: Let’s talk rubbish – community conversations and a record response for Hamilton City Council – Nigel Ward and Samantha Whittle, Hamilton City Council

Highly Commended: #Roboqueue campaign owns iPhone 7 launch – Rewa Willis and Trish Sherson, Sherson Willis

Highly Commended: Tiger Streets of Singapore – Dallas Gurney, Cassidy Meredith, Kristy Von Minden, Lucy Harris, and Madeleine Wong, Spark PR & Activate

Marketing Communication – PR

Winner: Bringing Your Modem Out of the Closet – Orcon Designer Series – Claudia Macdonald, Sean Brown, and Zoe Pert, Mango; Sophia Berry-Smith, Vocus Group New Zealand

Highly Commended: Launching BNZ Android Pay by paying it forward – Strahan Wallis, Louisa Jones, Courtney Stayte, and Amy Hacon, Porter Novelli NZ; Katherine Cornish and Mark Watts, BNZ

Special Project or Short-term Campaign

Winner: The search for the lost Lindauers: Reaching the regions for Auckland Art Gallery Toi o Tāmaki – Olivia Boswell, Auckland Art Gallery Toi o Tāmaki

Highly Commended: Saving Sir Ed's Antarctic legacy – Jo Scott, Great Scott! Communications; Yvonne Densem, Christchurch International Airport

Sustained Public Relations

Winner: Behind the Helmet – Crankworx Rotorua – Jacky James, Jenha Phillips, and Rebecca Roling, Shine PR

Highly Commended: Auckland has a plan for all of us - adopting the Auckland Unitary Plan – Wayne Godfrey, Auckland Council

Highly Commended: Ethique – making beauty eco-friendly – Leigh Harris and Rhianna Bull, Convergence

Highly Commended: Multiple nudges result in new Lifejacket norm – Pania Shingleton, Vince Cholewa, Sandra Ford, and Mark Dittmer, Maritime New Zealand

Awards not considered for Supreme Award

Paul Dryden Tertiary Award

Winner: Share the Struggle - a community approach to domestic violence - Georgia Ward, Simon Cooper, Jodealyn Cadacio, and Boyan Buha, AUT University

Highly Commended: Future Proofing Kidney Kids - Morgan MacFadyen, Emma Hilton, and Abby Berry, AUT University

Sally Logan-Milne Young Practitioner of the Year

Winner: Alex Harman, One Plus One Communications

Highly Commended: Lizi Guest, Blacksheepdesign

Highly Commended: Emma Schuler, Comvita

PR Consultancy of the Year – Small to Medium

Winner: Wright Communications, Auckland

PR Consultancy of the Year – Medium to Large

Winner: Campbell Squared Communications, Tauranga