Global Alliance Communications Report


The Global Alliance is presents the first ever Global Communications Report conducted by the University of Southern California’s Center for Public Relations , together with the Global Alliance, the Holmes Report, the Institute for Public Relations, the International Association for Measurement and Evaluation of Communication, the PR Council, the Worldcom PR Group and PRSA.

The Global Communications Report was presented at the World Public Relations Forum in Toronto, 29-31 May 2016.

The full report provides unprecedented insight into the evolution of the global communication industry by analyzing emerging trends in talent, structure, compensation and diversity on both the client and agency sides of our global industry. More importantly, the Global Communications Report helps those entering the PR industry better understand the skills and traits they will need to be successful in our dynamic profession and across markets.

You can find the full Global Communications Report here.