2012 PRINZ Awards results announced

May, 2012

What do beer, porn and students have in common?

Two winners whose work featured students, (Student Volunteer Army) and beer, (WilliamsWarn, the best beer-porn youll see all day) were awarded joint Supreme Award winners in the annual Public Relations Institute (PRINZ) awards tonight.

Porter Novellis launch of the WilliamsWarn personal brewing system was also awarded joint winner with Convergence and Social Innovations Student Volunteer Army communications work after the February 22 Canterbury earthquake in the Special Project or Event category.

In the pic: PRINZ 2012 Supreme Award Winners Alexandra Speedy & Bill Rundle, Porter Novelli
The projects were implemented by Alexandra Speedy and Bill Rundle of Porter Novelli (for WilliamsWarn) and Daniel ORegan of Convergence & Louis Brown of Social Innovation (for the Student Volunteer Army).

Judges said the launch of Williams Warn "...was all about creative event management, a strong focus on target audiences and clever social media strategy. The campaign had an edginess that achieved remarkable cut-through."

Judges said the Student Volunteer Army campaign "captured the publics imagination and support. Working in a crisis situation with limited resources and budget, the Student Volunteer Armys organisers achieved outstanding results by leveraging community empathy through clever mass media targeting and social media savvy."

PRINZ President Jane Dodd said the projects were excellent examples of best practice work, undertaken on relatively low budgets and both drawing heavily on social media as a communications channel.

"The joint Supreme winners are truly deserving of the recognition. While very different, both delivered outstanding results, were well-planned and executed and are great examples of leading edge work in the public relations sector."

Awards chief judge, Anna Radford said that the end result was an indication that professional communications practice was thriving in New Zealand.

Around 30 PRINZ Fellows acted as judges across the categories, judging an impressive 60 entries in total, with 17 awarded finalist status. On the night there were eight winners awarded and nine highly commended. Given the record number of entries received, every finalist should feel very proud for standing out in a strong field.

In the pic: PRINZ 2012 Supreme Award Winners Louis Brown, Social Innovation & Daniel O'Regan, Convergence

Earlier in the evening, six new PRINZ Fellows were also inducted, each receiving the title in recognition of their service to the profession and to PRINZ. They are:

  • Dr Graeme Sterne, Manukau Institute of Technology
  • Tracey Bridges, Senate Communication Counsel
  • Paul Hemsley, PHPR
  • Donna Baker, Ministry of Science and Innovation
  • Brenda Saunders, Trio Communications
  • Dr Margalit Toledano, University of Waikato

2012 PRINZ Award Winners

Paul Dryden Tertiary Award

Scott McKee, Jo Greggains, Randy Manickavasagar, Emma Bryant and Adam Winship from AUT Outside the Square, for The Oldest Catwalk Models in the World

Government or Quasi Government Public Relations

Helen Cook from NZ Transport Agency for the project, Victoria Park Tunnel: how we turned complainants into champions

Not for Profit Public Relations

Jacquie Walters, Jeanette Colman, John MacDonald & Stacey Doornenbal from the University of Canterbury for University of Canterbury Quake Response 2011

Sustained Public Relations

Fleur Postill from Haystac for, SEEK New Zealand

Special Event or Project joint winners

Bill Rundle & Alexandra Speedy from Porter Novelli for the project, WilliamsWarn The best beer-porn youll see all day


Daniel ORegan from Convergence & Louis Brown from Social Innovation for the project, Student Volunteer Army

Marketing Public Relations joint winners

Angela Spain & Kimberly Kastelan from DraftFCB for Launch of Electricity Authority Whats My Number campaign


Tiana Lyes, Jane Gilkison & Kathy Gieck from Acumen Republic & Luke Schepen from Countdown for Countdown Food Rescue establishing an ongoing programme of charitable giving

2012 PRINZ Award Highly Commended Recipients

Corporate Public Relations

Peter Heath from TextWrite for Good Guys or the Grinch? for TopEnergy

Government or Quasi Government Public Relations

Jan McCarthy, Michael Flatman & Ray Tye from Christchurch City Council for Central City Plan - Share an Idea

Not for Profit Public Relations

Ann-Marie Johnson from Tourism Industry Association NZ for Tourism Future 2011-14 - The Visitor Economy: Creating Wealth

Special Event/Project

Christl McMillan, Margaret Horner & Simone Walker from Scion for Science in the Park 2011


Kate McEnaney, Matthew Vogts & Sue Hamilton from Spark PR & Activate for The Libra Design Project

Marketing Public Relations

Kate McEnaney, Matthew Vogts & Sue Hamilton from Spark PR & Activate for The Libra Design Project.

Internal Communications

Adrienne Schwartfeger & Katherine Trought from Environment Canterbury for 2011: New Faces New Spaces

Limited Budget Public Relations

Clare England, Megan Green & Jess Miller from Network Communication for ChildFund New Zealand Fathers Day Family Ties

Sally Logan-Milne Young Practitioner Highly Commended

Frances Wills from Spark PR & Activate