Frequently Asked Questions

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What’s the benefit of doing PRINZ APR?

APR (Accreditation in Public Relations) is an internationally recognised qualification achieved by those who have demonstrated broad knowledge, experience and professional and ethical judgement.

I’m thinking about applying for APR but I’m not sure if I have enough experience. How will I know?

As a guide we suggest that you have at least five years’ experience working in public relations or communications and that you have managed people and projects. You will need to be able to demonstrate your role in managing these projects on your application form. You are required to submit an up-to-date copy of your CV with your application so this will provide our leadership team with the information they need. As a candidate, it’s also beneficial to have a breadth of experience, rather than one, narrow role or project.

What does MPRINZ mean?

Professionals who achieve PRINZ APR then become ‘MPRINZ’ – a Member of PRINZ.

Do I need to travel to Auckland to do APR?

Yes. The APR Body of Knowledge workshop is held over two days in Auckland. It is highly desirable that all candidates attend this in person which is the one time the entire ‘class’ is together.

Exam workshops and locations for the exam and Viva Voce depend on numbers. All travel expenses are the responsibility of the candidate.

I can’t make all the dates, does this matter?

Yes it does, the schedule is timed carefully in advance and cannot be altered. It may be better that you defer your enrolment by a year to be able to take part.

What is involved in sitting APR?

There are three written assignments (two worth 10% and one worth 20%), one oral exam (viva voce, worth 35%) and a written exam (worth 25%). It is difficult to say exactly how much time is needed for study, writing assignments and preparing for exams as this will depend on the candidate. As a rough guide we suggest this will take around 50 - 60 hours in total.

Does anyone fail PRINZ APR?

Yes this can happen. There’s a process for resitting, or deferring (up to 2 years allowed at no extra cost) and assistance will be provided to help a candidate work on the areas that need attention in order to pass.

How much does it cost?

The course fee for PRINZ APR is $1495+GST. You will be invoiced on acceptance into the APR programme. Payment is due by Friday 17 May 2018. The fee covers the Chief Examiner’s fee and travel to the exam workshops, catering and hosting the Body of Knowledge Day, the graduation, exam invigilator fees and office expenses.