Accreditation in Public Relations (APR)

Accreditation in Public Relations (APR) recognises and advances the professional practice of public relations and communication management. The programme provides practitioners an opportunity to demonstrate and verify the breadth and scope of their professional knowledge, experience and ethical judgement. 

On achieving APR, PR professionals are entitled to use the letters APR after their name. APR is a recognised industry qualification in the USA, Canada, UK, South Africa and Australia.

PRINZ APR is based on the 'Body of Knowledge' (Ethics, Marketing Communications, Internal Communications, Community Relations, Investor Relations, Government Relations).

Apply for PRINZ Accreditation

Applications for the 2020 programme are now open.

For more information about the APR programme view FAQ's  

If you have any questions about the programme please contact rheanna@prinz.org.nz or call 09 358 9808.

Have questions about APR?

Watch the recorded webinar on the APR Programme.

Watch the APR Webinar

Some of the 2017 APR Graduates 

Find out more about PRINZ APR from the point of view of graduates and employers.

Graduate quotes

Employer quotes

The Open Polytechnic awards course credit for APR graduates. View the Open Polytechnic - Communication brochure.

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