River 2

A Dangerous Deployment? AI and the challenge of digital relations

Register Now
  • 01/07/2020
  • 11:00 am - 12:00 pm
  • Zoom, Webinar
  • CPD: 2.00
  • $0.00+GST (member), $20.00+GST (non member), $0.00+GST (student-member)
  • Save to Calendar


The pandemic caused a paradigm shift for millions with a leap to digital they never thought they’d take but the waves of change had been building long before then. Subtle steps have taken us towards everyday artificial intelligence and the deployment of digital entities that sooth our emotions, help our daily tasks and act as companions at home.

And, in case you missed it, that paradigm shift has even greater implications for public relations and communication practice, reshaping our work, redefining the relationships we build, the reputations we guard and the risks and issues we manage.

This webinar looks at the changes and challenges of artificial intelligence, the implications for public relations today and the ways we need to adapt for tomorrow. It will also introduce you to some of the digital entities that are making their presence felt in our lives.


Catherine Arrow, LPRINZ, FCIPR, Founding Chartered Public Relations Practitioner

Catherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.

A PRINZ Life member, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management.

Alongside her training and consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.