River 10

Internal Communication Strategy and Evaluation

  • 30/10/2018
  • 09:30 am - 04:00 pm
  • Rydges Latimer Square, 30 Latimer Square, Christchurch Central, Christchurch
  • CPD: 10.00
  • $435.00+GST (member), $785.00+GST (non member), $435.00+GST (student-member)
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This course is closed for online registration. If you would like to attend please email rheanna@prinz.org.nz.


"The single biggest problem in communication is the illusion that it has taken place". So said the author George Bernard Shaw and his observation still holds true today - particularly when it comes to employee communication.

Many organisations now understand the importance of an effective internal communications strategy. They understand that a clear strategy, tied to business outcomes, avoids complacency, confusion and compromise. Often, as organisations grow in size, internal communication becomes an ad-hoc mix of approaches developed over time, with channels stagnating and employees swamped with information that hinders rather than helps - without a clear strategy, time and resources are wasted and employee relationships suffer.

This session looks at the critical components of an internal communications strategy, takes delegates through the seven steps of strategic planning and how to evaluate progress once the strategy has been implemented. It also delves into change communication, digs into the real meaning of employee engagement and looks at the rapidly evolving internal communications environment.

Key Content

  • Seven steps to an effective internal communications strategy
  • Internal communication audit - what can we do with what we've got?
  • How effective are we now - measuring what's in place and what matters
  • Identifying barriers to communication
  • Identifying connectors, influencers and action-takers in your internal community
  • Defining and developing employee engagement
  • Reaching employees beyond the web
  • Measurement and evaluation techniques

Learning outcomes

  • Understanding of internal communication research, measurement and evaluation
  • Understanding and knowledge of effective internal communication strategy
  • Understanding and knowledge of internal social engagement


Catherine Arrow, FPRINZ, FCIPR, Chart.PR

Catherine Arrow is an international public relations consultant, educator and writer. She heads Unlocked PR, digital consultancy Social Capture and designs and delivers professional training and development programmes for fellow professionals. A PRINZ Fellow, a Fellow of the Chartered Institute of Public Relations and a Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management.

Alongside her own consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

A student priced ticket to PRINZ courses is sometimes available at a cost of $175 plus GST. Please email the office if you are a student member and would like to attend this course.