River 4

What’s happening in the PR world – and update from the World PR Forum

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  • 24/05/2018
  • 05:30 pm - 07:00 pm
  • Front + Centre, 69 Tory St, Wellington
  • CPD: 4.00
  • $5.00+GST (member), $10.00+GST (non member), $0.00+GST (student-member)
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Just returned from the World Public Relations Forum (WPRF 2018), representing New Zealand as a board member of the Global Alliance for Public Relations and Communication Management, Fiona Cassidy will provide an update on the Global Capabilities Framework and the latest trends in PR and Communications Management.

In April at the WPRF 2018 in Oslo, the Global Alliance launched the Global Capabilities Framework. The report provides insight into the evolution of the global communication industry by analysing emerging trends in talent, structure, compensation and diversity on both the client and agency sides of our global industry. The report also helps those entering the PR industry better understand the skills and traits they will need to be successful in our dynamic profession and across markets.

Fiona will also provide us with insights into the latest developments in our profession which were discussed at the WPRF 2018 conference such as fake news, behavioural science insights and what the future may hold.

Please join us to hear first-hand on these developments from Fiona, and your opportunity to hear what’s happening internationally.

Venue information: Doors lock at 6.00 pm.


Fiona Cassidy, APR, FPRINZ @FiNZ63

Tribal Affiliations – Ngāti Kuri, Te Aupouri, Te Rarawa

Fiona is New Zealand’s elected board member on the international Global Alliance for Public Relations and Communication Management which has over 40 countries involved and represents over 160,000 members.

She is the Chair of the College of Fellows for the Public Relations Institute of New Zealand (PRINZ) and a former President. She is also actively involved in the Community Communications Collective which provides volunteer services to Not-For-Profits.

Fiona has held senior management appointments in both the private and public sector. She also was a NZ Army Officer for 12 years serving on peace keeping missions in the Middle East and Bougainville.

Fiona co-owns a management services company specialising in strategic and change management, project management, research services, public relations and communications, and training.

Her new adventure is collaborating with the recently launched company “Indigenous Design and Innovation Aotearoa” (IDIA) which is committed to supporting indigenous growth and excellence in the areas of design, communications, technology and innovation.

Fiona sits on a number of Boards and is actively involved in sports administration. She also loves to travel and her whanau are at the center of everything she does.