River 10

Developing Digital Content

  • 28/06/2018
  • 09:30 am - 04:00 pm
  • Cuba Room 4, CQ Hotels Wellington, 213 - 223 Cuba Street, Wellington
  • CPD: 10.00
  • $435.00+GST (member), $785.00+GST (non member), $435.00+GST (student-member)
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This course is closed for online registration. If you would like to attend please contact Rheanna.


The online world is a hungry beast instantly devouring material then consigning it to the backwaters to be forgotten. The constant development of relevant and resonant content is a major challenge for today's practitioners and this session aims to help delegates tap into their creativity, broaden their organisational story and understand how and when to originate and refine content that engages communities.

At the end of the session, delegates will leave with content planning frameworks, techniques for story development, tools to take things digital and a new perspective on their digital storytelling.

Key Content

  • Defining digital content
  • Create - Curate - Connect - exploring the content cycle
  • Agile content development - responding in the now
  • Beyond words - how to leave text behind
  • Digital assets - assessing, compiling and curating
  • Tools and tailoring - developing content for different channels

Learning outcomes

  • Understanding of digital content categories
  • Understanding of content planning and channel management
  • Insights into agile content creation
  • Understanding of data-generated insights
  • Overview of digital storytelling components


Catherine Arrow, FPRINZ, FCIPR, Chart.PR

Catherine Arrow is an international public relations consultant, educator and writer. She heads Unlocked PR, digital consultancy Social Capture and designs and delivers professional training and development programmes for fellow professionals. A PRINZ Fellow, a Fellow of the Chartered Institute of Public Relations and a Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management. She designed, developed and introduced the PRINZ RIVER continuing professional development programme and is a member of PRINZ National Council.

Alongside her own consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

A student priced ticket to PRINZ courses is sometimes available at a cost of $175 plus GST. Please email the office if you are a student member and would like to attend this course.