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Welcome to 2018! To kick the year off we’ve invited crisis communication expert and international speaker Dr Dan Laufer to share his latest research into crisis contagion. You may have seen this recent NZ Herald listing the ‘toughest PR challenges of 2017’ - but have you thought about the ripple effect these crises have on similar organisations?
How did the Metiria Turei fraud confession impact the reputation of other politicians? Of other solo mums? Of other beneficiaries? How did Hastings District Council’s handling of its water contamination affect the reputation of other councils?
Dr Laufer has published research findings on the impact other people’s mistakes can have on your organisation’s reputation. During his presentation he’ll touch on international and local examples, and he’ll offer suggestions for monitoring and responding should you find your organisation in the spotlight.
Read some of Dan’s recent articles:
Event information: Networking drinks start from 5 pm. Presentation begins at 6 pm.
Venue information: Lobby doors lock at 6 pm.
Dr Dan Laufer, Associate Professor of Marketing, Victoria Business School @dlaufer2
Dr Daniel Laufer, PhD, MBA (The University of Texas at Austin, USA), is an Associate Professor of Marketing, and a former head of the school and member of the faculty management team (2014-2017, see http://bized.aacsb.edu/articles/2016/11/capitalizing-on-location). His primary area of expertise is Crisis Management, and his research focuses on crisis communications, and gaining a better understanding of how stakeholders react to crises.
Before moving to New Zealand, Dr Laufer was a faculty member at leading universities in the USA, and he also taught at highly ranked business schools in Germany, South Korea, Mexico, Canada, Israel and Austria. Prior to entering academia, Dr Laufer worked as a manager at a "Big 4" accounting firm in the USA. He was also the owner and founder of his own international consulting firm for which he was selected by ABC News in Houston, Texas as their "Business Person of the Week".