River 20

Mastering Communication - Skills for the Digital Era

  • 12 - 13/03/2018
  • 09:30 am - 04:00 pm
  • Skycity Queenstown, 16/24 Beach St, Queenstown
  • CPD: 20.00
  • $795.00+GST (member), $1,195.00+GST (non member), $795.00+GST (student-member)
  • Save to Calendar

This course is confirmed. This course is now closed for online registration, if you would like to attend please email the office or call 09 358 9808.


Want to start the New Year refreshed, revitalised and ready to go?

Mastering Communication - Skills for the Digital Era is a great introduction to PR, a refresher to keep you up to date or a taste of what's new in public relations practice. It is relevant to all practitioner levels and, as well as the chance to rethink, refresh and revisit your skills, you’ll be able to meet and network with fellow professionals.

Two days of hands-on 'plug and play' professional development includes news writing, social media and online engagement, mobile video basics, managing reputation, communication measurement and reporting results plus what’s new and what’s ahead for the PR profession.

By the end of the course you will be writing sharper copy, scripting for chatbots, video blogging like a pro, and ready to put your newly refreshed skills to work protecting your organisation's reputation and delivering top class results.

Day One

Write now – writing for news, social, chatbots - finding the right stories and choosing the words to make them work

Picture this – words to visuals - the essential guide to mobile video for today’s busy practitioner

Life online – the social media toolbox, dealing with dark social, the algorithm challenge and what you need to know in 2018

Protecting reputation – are you a good reputation guardian? A look at the highs and lows of reputation management and must-do monitoring every practitioner should undertake

Day Two

Proof positive – how to prove the worth of PR and communication. Tools and techniques to help you measure, evaluate and report on your work

Marvellous microsites– how to design, build and operate a blog using words, video and other cool tools and how to put together a microsite for special events or emergency communication

Making the most of all channels - how to operate in today's environment


Excellent content & delivery. I appreaciate the scope, depth and bredth of the course and Catherine's amazing knowledge of digital platforms - Brian McDonald, Horticulture NZ
Catherine was very knowledgable on everything in PR. Really enjoyed the course - Jessica O'Sullivan, Lotto NZ
This course was engaging and informative. I can see myself using tools and techniques I have learned about quite frequently - Lydia Adams, New Zealand Red Cross


Catherine Arrow, FPRINZ, FCIPR, Found. Chart.PR

Catherine Arrow is an international public relations consultant, educator and writer. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.

A PRINZ Fellow, a Fellow of the Chartered Institute of Public Relations and a Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management. She designed, developed and introduced the PRINZ RIVER continuing professional development programme and is a member of PRINZ National Council.

Alongside her training and consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

A student priced ticket to PRINZ courses is sometimes available at a cost of $350 plus GST. Please email the office if you are a student member and would like to attend this course.