River 10

Social Media Boot Camp

  • 19/07/2018
  • 09:30 am - 04:00 pm
  • Tauranga Chamber of Commerce, Smart Business Centre, 65 Chapel Street, Tauranga
  • CPD: 10.00
  • $435.00+GST (member), $785.00+GST (non member), $435.00+GST (student-member)
  • Save to Calendar

This course is closed for online registration. If you wish to attend please contact rheanna@prinz.org.nz.


It may be ubiquitous, but for some, social media and all things online remain a mystery. Which is tricky if you are involved with public relations and communication management. Never fear – this session provides you with all you need to know about social media in just one day. From the basics - understanding and working with some of the main channels - Facebook, Instagram, Twitter and other mobile applications - to devising social media strategies that work alongside your public relations programmes and campaigns.

This highly popular session opens the digital toolbox for those who have little or no experience of life online, demystifying social media and exploring its potential. It may be that until now you have experimented with social media for personal use but now need to see how it works within your professional sphere.

By the end of the session, delegates will have a firm grip on the basics, understand how the tools and channels operate, how to manage them within their daily workload and how to plan an effective, measurable strategy that builds and sustains good digital relationships with your communities.

Delegates will cover

  • What's in the toolbox for 2018?
  • Working in the social networks basic set up, operation and rules to remember
  • The Big Five - what you need to know and what's next
  • Listening well - online monitoring and measuring social media impact
  • Video and viral
  • Issues and crisis
  • Building a strategy
  • Understanding reputation online
  • Managing a digital brief

Learning outcomes

  • Understanding of the digital environment
  • Understanding of the major networks and their operation
  • Understanding and approach to development of online strategies
  • Understanding and approach to online monitoring and measurement
  • Understanding and approach to issues, crisis and online reputation management


Catherine Arrow, FPRINZ, FCIPR, Chart.PR

Catherine Arrow is an international public relations consultant, educator and writer. She heads Unlocked PR, digital consultancy Social Capture and designs and delivers professional training and development programmes for fellow professionals. A PRINZ Fellow, a Fellow of the Chartered Institute of Public Relations and a Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management. She designed, developed and introduced the PRINZ RIVER continuing professional development programme and is a member of PRINZ National Council.

Alongside her own consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

A student priced ticket to PRINZ courses is sometimes available at a cost of $175 plus GST. Please email the office if you are a student member and would like to attend this course.