River 10

Advanced Digital Strategy

  • 27/06/2018
  • 09:30 am - 04:00 pm
  • Cuba Room 4, CQ Hotels Wellington, 213 - 223 Cuba Street, Wellington, Wellington
  • CPD: 10.00
  • $435.00+GST (member), $785.00+GST (non member), $435.00+GST (student-member)
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This course is closed for online registration. If you would like to attend please contact Rheanna.


You might be familiar with online tools and social media tactics but do you have the right strategy? One that will develop and support key relationships for your organisation and help you achieve your business or organisational outcomes? This session looks at joining the dots of digital practice, examines social media and where it fits with your online, communication and organisational strategies, looks at the relationship between online and offline engagement and sets you on your way to developing a coherent and effective digital strategy for your organisation.

Key content

  • Planning online engagement
  • Identifying online communities - the new search imperative
  • Using data effectively and establishing influencer networks
  • Ten steps towards developing and implementing a sound online strategy
  • Measuring and evaluating social media programmes
  • Social media ethics, regulation and the practice shifts ahead

Learning outcomes

  • Understanding and knowledge of trends and patterns within the digital environment
  • Understanding and knowledge of social media strategy and implementation
  • Understanding and knowledge of social media measurement
  • Understanding and knowledge of social media resourcing

Who should attend?

This is a practitioner level session (two - four years’ experience +) aimed at those who are familiar with social media and the digital toolbox but looking to develop a strategic approach for their clients or organisations. Those new to the online environment, or with limited experience of social media should consider the PRINZ Social Media Boot Camp as a first step towards improving their knowledge.


Catherine Arrow, FPRINZ, FCIPR, Chart.PR

Catherine Arrow is an international public relations consultant, educator and writer. She heads Unlocked PR, digital consultancy Social Capture and designs and delivers professional training and development programmes for fellow professionals. A PRINZ Fellow, a Fellow of the Chartered Institute of Public Relations and a Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management. She designed, developed and introduced the PRINZ RIVER continuing professional development programme and is a member of PRINZ National Council.

Alongside her own consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

A student priced ticket to PRINZ courses is sometimes available at a cost of $175 plus GST. Please email the office if you are a student member and would like to attend this course.