River 10

PR Strategy and Planning

Register Now
  • 27/02/2018
  • 09:30 am - 04:00 pm
  • Fairfield Room, Novotel Tainui, 7 Alma Street, Hamilton
  • CPD: 10.00
  • $435.00+GST (member), $785.00+GST (non member), $435.00+GST (student-member)
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This course is now confirmed.


Learn how to design and implement effective, lively and successful public relations campaigns. This course will best suit junior to mid-level practitioners who are looking to advance their careers or simply be more effective PR professionals.

This workshop will focus heavily on the PR thinking and planning processes using case studies with participants working in small groups to plan and manage a public relations campaign.

What sets apart an award winning campaign? It must demonstrate the highest standard of competence in all aspects of the public relations process from planning and strategy development through to campaign management and execution. And it has that X factor, a real dose of thinking outside the square.

Whether it is a big budget marketing campaign, a major corporate initiative, an internal communications programme, handling an issue or putting together a relatively straightforward campaign, strong, proactive planning and management will make the difference between delivering results that add real value to the organisations business or marketing goals.

Key Content

  • The planning process
  • Getting the brief right
  • Where to start
  • What information you need
  • How to develop objectives
  • Strategies and tactics
  • How to set measurement goals
  • How to write your plan
  • Budgeting and reporting
  • Implementation approaches

Learning Outcomes

  • Understanding of the planning process
  • Understanding of briefing and associated challenges
  • Understanding of and ability to set objectives
  • Understanding of measurement


Bruce Fraser, FPRINZ

Bruce is a successful and experienced public relations consultant working with businesses and organisations to improve their communication and engagement with clients and stakeholders. His qualifications include a BA, Diploma of Teaching, Post Graduate Diploma of Business and Administration, Accreditation in Public Relations (APR) and he was admitted as a Fellow into the Public Relations Institute of NZ in 2007. Bruce is the current Immediate Past President of PRINZ.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.

A student priced ticket to PRINZ courses is sometimes available at a cost of $175 plus GST. Please email the office if you are a student member and would like to attend this course.