River 10

Reputation Risk Management

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  • 22/02/2018
  • 09:30 am - 04:00 pm
  • PRINZ Office, 69 St Georges Bay Road, Parnell (inside the Marketing Association building), Auckland,
  • RIVER CPD: 10.00
  • $435.00+GST (member), $785.00+GST (non member), $435.00+GST (student-member)
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Overview

What's a reputation worth? Just ask carmaker VW, whose emissions defeat-device scandal looks likely to cost it many billions of dollars. Or, closer to home, Fonterra, who was sued by French company Danone for 690 million euros, not only for product recall costs but also for damage to the standing of the company and its products. Such events highlight not only the critical threat reputation damage represents, but also the importance of learning how to identify and mitigate reputation risk.
This workshop will teach you just that -- with a quickly actionable strategy. You'll learn about PR's role in dealing with reputation risk, and how to work with organisational leaders to put in place appropriate metrics. Workshop presenter Dr Chris Galloway from Massey University, Albany, is a specialist in reputation management and crisis, and a sought-after speaker on these topics.

Learning outcomes

Workshop attendees will be able to:

  • Explain the concept of reputation risk
  • Discuss realistic strategies to identifying and managing reputation risk
  • Implement these strategies in ways that align with the business's existing risk management approaches
  • Evaluate the effectiveness of the organisation's reputation risk management program.

Who should attend?

Professional communicators, risk managers, managers with corporate risk-related responsibilities, consultants, board members.

Presenter


Dr Chris Galloway, MPRINZ, Senior Lecturer, School of Communication, Journalism and Marketing at Massey University.

Chris joins many years of experience as a journalist and senior public relations specialist to his academic interests in issue, risk and crisis communication. He has taught at universities in both Australia and New Zealand.
His other interests include the Middle East, especially the way public relations techniques are used to present and position different protagonists. He travels to the region as often as he can.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.
Please be aware of PRINZ payment and cancellation policy.