The age of digital storytelling
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The media/PR/communications landscape continue to rapidly change, none more so than in the digital space. Short films and social media (often used together) are increasingly used by organisations to raise awareness, drive engagement and above all, tell stories.
Join us to hear from in-house, agency and media experts who will talk about how they’ve used digital in all its various forms to create impact.
SpeakersCatherine Arrow (MC), FPRINZ, FCIPR, Chart.PR
Catherine Arrow is an international public relations consultant, educator and writer.
She heads Unlocked PR, digital consultancy Social Capture and designs and delivers professional training and development programmes for fellow professionals. A PRINZ Fellow, a Fellow of the Chartered Institute of Public Relations and a Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management. She designed, developed and introduced the PRINZ RIVER continuing professional development programme and is a member of PRINZ National Council.
Alongside her own consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.
Frith Wilson-Hughes, Social Communications Manager, Spark New Zealand
Frith Wilson-Hughes is Spark’s Social Communications Manager and has been heading up our social channels (Facebook, Twitter, Snapchat and Instagram to name a few) since 2016. Before that, she had been working in Spark's Social Engagement team from July 2015. Her team is responsible for all social digital campaigns that are put together for Spark's FB and Twitter pages. Some of the more recent campaigns have been the social and external Little can be Huge campaign and Father's Day.
Lucy Fullarton, Senior Communications Partner, Spark New Zealand
Lucy Fullarton has been a member of Spark's Corporate Relations Team for the past five years, first as PR Manager for Home, Mobile, and Business and more recently as Senior Communications Partner, looking after Corporate Communications, Spark Ventures and Social Media. She was a part of the project team that worked on the change from Telecom to Spark in 2014.
Lucy has an eclectic background, having been in communications roles in companies across a range of sectors, including energy, not-for-profit, logistics and central government, both in New Zealand and the UK.
Paula Penfold, Journalist, Fairfax
Paula is a journalist in the video-led investigative unit, Stuff Circuit, at Fairfax.
Stuff Circuit was set up to explore new ways of telling important stories with a mandate to be bold and experimental in digital storytelling, to innovate and to bring “big hits” to Fairfax.
Paula describes it as a dream job for a journalist. She says Circuit is given a great deal of autonomy to choose which investigations they do and the way they tell the stories - and they’re given the time required to do them properly.
Circuit’s latest project, The Valley, is a multimedia investigation, the biggest ever produced in New Zealand. It’s a six-part documentary series on stuff.co.nz https://interactives.stuff.co.nz/the-valley/, a one-hour broadcast documentary on THREE, an interactive website full of feature pieces, source documents and extra video, and a virtual reality app.
The Valley was a landmark project asking questions about New Zealand’s deployment to Afghanistan, which exposed concerning revelations about some of what our soldiers did there, and more importantly, how secretive the NZDF has been about those things.
Circuit’s previous investigations have included New Zealand’s biggest ever miscarriage of justice (the case of Teina Pora), campaigning for the re-prosecution of serial rapist Malcolm Rewa, work on institutional racism, and exposing the death of a Down Syndrome child at Gloriavale.
Ursula Williams, Vice
This year Ursula has worked on VICELAND - Feed The Flame as Director/Producer and Vice.com’s - We Are New Zealand a series of short films focusing on young New Zealanders for I Vote NZ; a campaign which aimed to get people on the electoral roll and voting for this year’s General Election. She also co-produced Zealandia – Fafswag, a Vice documentary series, out earlier this year which explores Auckland's underground Vogue scene. The series included a feature on New Zealand LGBTQ Pacific Arts Collective FAFSWAG.
Immersed in the art of filmmaking from childhood, Ursula grew up on set with her mother and sister working as wardrobe designers and her father working intermittently in art departments.
She began her directing career whilst completing postgraduate studies at AUT, directing and producing her first short film: Wahine Whispers. Shortly after graduating she landed a directing assistant job with Robber's Dog a Film Company working with directors and producers across New Zealand and Australia.
Ursula has gone on to direct, write and produce The King a short documentary film made as a part of her Master's thesis (first class honours). The King won her the audience award at the NZIFF for best short as well as showcasing at the Sydney Film Festival 2016. She was also winner of the Inaugural Bright Sunday Emerging Pasifika Director Award at the 2016 Wāiroa Maori Film Festival for this film.
Living in Muriwai beach, Ursula is a mother of two currently working on a few new projects, which include themes of death, pseudo-communities and alien abductions.